Law Firm Marketing: 6 Reasons Why You Should be Blogging
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Today I’m in Florida at our first day of the Orlando Rainmaker Retreat, so before I jump into my first session, I wanted to share a recent Huffington Post article by digital marketing maven Paula Berg exploring the reasons why major brands should be blogging. I find those reasons certainly extend to solo practitioners and small law firms as well:
1. A blog is a low-cost, long-term venue to reinforce your brand and educate prospects about what you bring to the table.
2. A blog provides an informative resource for anyone seeking information about you and your practice area(s).
3. A blog gives you a platform to speak directly to clients, prospects and other attorneys rather than through the filter of the media or other sources that may not be accurate.
4. A blog provides a stable base for your content without the limitations of other social media channels like Facebook and Twitter that are constantly streaming feeds. It is a place for your own voice, 24/7.
5. A blog can generate leads for you at a low cost.
6. Blog analytics provide you with important information on what interests your prospects so you can generate more content to attract them and learn more about marketing to them, thus increasing the likelihood of a greater ROI on your marketing spend.
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