Law Firm Marketing: Use These 10 Tips to Own Your Turf
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Building a reputation in the legal niche you serve will serve you well when it comes to attracting new clients. But how do you differentiate yourself enough to claim ownership of that piece of legal turf when there are hundreds of other attorneys out there providing similar services?
It takes a focused approach to become a recognized authority, and it doesn’t happen overnight. Here is a 10-step program you can use to dominate your competition:
Focus on your area of expertise. Whether it’s a doctor or a lawyer, no one wants a generalist, we want a specialist. Find a targeted, focused legal niche where you can specialize.
Own your niche’s keywords. Choose several keywords that prospects use to look for you, and make it a goal to be at the top of the search list for these keywords.
Blog. Provide valuable content on a regular basis – 3-5 times per week – to help establish your authority.
Guest author. Target high-traffic blogs that appeal to your target marketing and offer to guest author posts.
E-book. With the rising popularity of e-book readers, you can self-publish your own works and not only extend your authority, but make a few bucks in the process.
Offer seminars. Nothing is more authoritative than public speaking, either live or online via webinars, which allows you to reach a limitless audience. You can charge a nominal fee for these, too, even if it’s only to cover the cost of your webinars.
Press releases. Create a media list of target publications that reach your market and feed them regular press releases.
Radio. Create your own radio show at BlogTalkRadio.com, where your content will be distributed based on your keywords.
Publish a survey. With so many online survey tools at your disposal, you can conduct a survey then publicize the results.
Create information products. Write and distribute articles, e-books, free reports and other information products that demonstrate your authority in your niche.
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