The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Attorneys received an early reason to celebrate law firm marketing freedom yesterday with the release of the ABA Commission on Ethics 20/20 proposal on attorney advertising and technology.

The Commission found that Rule 7.1’s prohibition against false and misleading communication is already applicable to online advertising and electronic communications attorneys use to attract new clients. 

The Commission made clarifications to three rules:

Rule 1.18-Duties to Prospective Clients – the proposed amendment clarifies when electronic communications constitute a prospective client-attorney relationship.

Rule 7.2-Advertising – the proposed amendment clarifies an existing ambiguity on the prohibition for paying for a recommendation, including what is permissible when conducting online lead generation and other Internet-based marketing campaigns.

Rule 7.3-Direct Contact with Prospective Clients – provides more detailed definitions of what constitutes a “prospective client” and a “solicitation”. 

If you have some extra reading time over the holiday weekend, I suggest you review the Commission’s proposal, which can be found here.

As always, I wish you and yours a safe and relaxing Independence Day weekend.

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