The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Monthly Archives: August 2011

Law Firm Marketing: How to Tell If Social Media Will Work for Your Practice

Posted in Law Firm Marketing, Law Firm Websites
The latest report from the Pew Research Center says that two-thirds of adults online currently use social networking sites like Facebook, LinkedIn, YouTube and others – an impressive statistic when you consider that just five years ago, Pew reported that only 5 percent of adults online were involved in social media. So what does this … Continue Reading

Social Media Marketing for Attorneys: Facebook Revamps Share Options

Posted in Law Firm Marketing, Law Firm Websites
Facebook is playing a little catch-up ball with Google+ by launching a new set of privacy options that provides its users with more control over their posts and tags. If you’ve ever cringed at being “tagged” in someone else’s photo on Facebook, now you have the opportunity to view and approve any tags before they’re … Continue Reading

On Steve Jobs’ Resignation and Leaving a Legacy: How Will People Remember You?

Posted in Law Firm Marketing, Law Firm Websites
In a short, succinct letter to the Apple Board of Directors and community yesterday, Steve Jobs reminded them of his promise to step down when he could no longer meet his duties and expectations as Apple CEO.  Then he resigned, with four simple words: “That day has come.”  There will be many lamenting his leaving, but … Continue Reading

Law Firm Marketing: If Gen X Is Your Target, You’ll Find Them Online

Posted in Law Firm Marketing, Law Firm Websites
According to a new research report by digital intelligence agency eMarketer, those marketing to the Gen X demographic – consumers aged 34-45 – need to be making heavy use of digital marketing tools or they’ll be missing the mark. Gen Xers are the first American generation to grow up with computers, and are heavy consumers … Continue Reading

Social Media Marketing for Lawyers: High Demand for Professional Content

Posted in Law Firm Marketing, Law Firm Websites
According to the latest GlobalWebIndex report out this month, social media behavior is shifting from content creation to distribution, providing those who create professional, informational content with a distinct advantage in marketing to consumers via social media. The GlobalWebIndex is derived from data collected from the largest and most detailed ongoing market research study ever … Continue Reading

Law Firm Marketing: How to Manage Your Online Reputation

Posted in Law Firm Marketing, Law Firm Websites
For attorneys, reputation is everything. A good one gets you more clients through referrals; a bad one pretty much dooms your practice. So it’s no surprise that lawyers tend to pay close attention to cultivating a reputation as effective, ethical counselors. But is all your hard work toward that goal reflected in your online reputation? What do … Continue Reading

Don’t Let These Law Firm Marketing Mistakes Kill Your Practice!

Posted in Law Firm Marketing, Law Firm Websites
There are more than 1.2 million attorneys in the United States, and many continue to struggle to create a financially successful practice.  Why?  Through our work with over 8,000 attorneys over the years, we have found one common denominator among attorneys who struggle with practice building: they believe the best use of their time is to … Continue Reading

Law Firm Marketing: ABA Wants Educators to Provide More Practical Training

Posted in Law Firm Marketing, Law Firm Websites
Last week, the ABA House of Delegates adopted a resolution urging law schools to better prepare students for the “real-life experience” of practicing law and for CLE providers to help bridge the gap between education theory and real-life practice. Here’s the resolution: RESOLVED, That the American Bar Association, take steps to assure that law schools, … Continue Reading

Rocket Lawyer: Just Another LegalZoom…Or the Fastest Growing Legal Start-Up We’ve Never Heard Of?

Posted in Law Firm Marketing, Law Firm Websites
There’s a "new" player in town and they go by the name "Rocket Lawyer." "Who?" you ask. Followed by, "What do they do?" Just like many of you, I was caught off guard when I read the Forbes post yesterday about Google investing a big chunk of change in a company called Rocket Lawyer. That’s … Continue Reading

LinkedIn for Lawyers: Optimize Your LinkedIn Profile With New Improve-Your-Profile Tool

Posted in Law Firm Marketing, Law Firm Websites
On the Web, whatever remains static usually goes ignored, and the same can be said for your LinkedIn Profile.  To help you update and optimize your LinkedIn Profile, LinkedIn has just introduced its new Improve Your Profile tool, which analyzes your profile and offers recommendations for improvement. LinkedIn research shows that members who have compete … Continue Reading

Internet Marketing for Attorneys: Video Dominates in Google Universal Search Results

Posted in Law Firm Marketing, Law Firm Websites
Video on your website and posted to YouTube are great ways to communicate directly with prospects and build your credibility. Now, a new study shows that it can also help increase your search engine page rank. On Google, your page rank is determined by a number of variables, including links, likes, news articles, images and … Continue Reading

Law Firm Marketing: How to Build Your Practice by Attracting Great Prospects

Posted in Law Firm Marketing, Law Firm Websites
Ask any lawyer which area of law firm marketing they find the most difficult and you are likely to hear the same answer: attracting good prospects.  Law firm marketing can be challenging; learning how to attract the ‘right’ prospects can be especially challenging. If you don’t find a way to attract good prospects, then your law … Continue Reading

Social Media Marketing for Lawyers: How – and How Often — LinkedIn is Used By Your Target Market

Posted in Law Firm Marketing, Law Firm Websites
Social network market research company Lab42 surveyed LinkedIn users last month to determine how professionals are using what is touted as the #1 professional networking website. The company created this interesting infographic with its findings: LinkedIn posted its first financial numbers yesterday as a publicly traded company and surprised market watchers by announcing a 120 … Continue Reading

Social Media Marketing for Attorneys: Facebook Considers Changes to News Feed

Posted in Law Firm Marketing, Law Firm Websites
Today’s Wall Street Journal yielded an interesting article about changes that Facebook is thinking about making to its news feed, that continuously changing scroll of information that appears on your Facebook home page from your friends, fans and brands you’ve “liked.” Marketers have become increasingly frustrated with Facebook’s algorithms that don’t display every bit of … Continue Reading

Attorneys Provide Reviews of Latest Rainmaker Retreat

Posted in Law Firm Marketing, Law Firm Websites
After every Rainmaker Retreat session, we ask for feedback from attendees to ensure we’re providing them with the best possible value for the money they’ve invested. Here are some samples from our Rainmaker Retreat session last month in Orlando: “I’ve practiced law for 20 years, trying over 250 jury trials in more than 20 jurisdictions. I’ve … Continue Reading

Study: 71% of U.S. Adults Online Watch Videos

Posted in Law Firm Marketing, Law Firm Websites
According to a new Pew Internet survey, 71 percent of online adults visit video-sharing sites like YouTube and Vimeo to watch online videos.   Here’s how the study results break down demographically: Note that the demographics of video-watching adults skews higher for income, education and adults under the age of 49. What is also interesting to note … Continue Reading