Law Firm Marketing: How to Tell If Social Media Will Work for Your Practice

The latest report from the Pew Research Center says that two-thirds of adults online currently use social networking sites like Facebook, LinkedIn, YouTube and others – an impressive statistic when you consider that just five years ago, Pew reported that only 5 percent of adults online were involved in social media.

So what does this mean for your practice and law firm marketing efforts?

Should you step up your social media efforts or jump in if you haven’t already? The answer is, it depends. 

And what it depends upon is your Ideal Target Market (ITM).

Remember the ITM? I talk about it a lot here and we focus on it at our Rainmaker Retreat session as well. Identifying and targeting the right market is absolutely critical to the success of your law firm marketing plan. If you don’t target the right market, nothing else you do will matter. To be successful as a legal marketer and attorney, you have to start with a clear picture of your ITM.

Take a look at the breakdown of who, demographically speaking, is using social media:

If you are a personal injury attorney or DUI lawyer, you should know that 62 percent of accidents in the U.S. involve drivers who are aged 18-49. Social media makes sense for you.

If you are a bankruptcy attorney, you should know that the average age of a U.S. bankruptcy filer is 40 (the #1 age category is 35-44). Social media also makes sense for you.

You get the idea. Social media marketing is just one tool in a law firm marketing arsenal at your disposal. If it fits with your ITM, then you should be using it. 

If you don’t know how, then I invite you to attend a Rainmaker Retreat, our two-day law firm marketing boot camp where you will leave with a comprehensive marketing plan for your practice that incorporates your ITM and the strategic marketing initiatives you’ll need to reach them. Here are the upcoming dates:

  • October 7-8, 2011: San Francisco, CA
  • October 21-22, 2011: Livingston, NJ
  • December 2-3, 2011: Los Angeles, CA

Registration information is available by visiting the Rainmaker Retreat website, www.RainmakerRetreat.com or by calling 888-588-5891.

Click here to get my free report on Advanced Internet Marketing Strategies for Attorneys: How to Use Blogs as a Secret Weapon in Your Online Arsenal.

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Can’t Make It to a Rainmaker Retreat? Then Have One Delivered to You!

Over 8,000 attorneys from hundreds of law firms across the country have discovered how to generate more referrals and find new clients by simply applying our Rainmaker Marketing System.

Here's just a sample of what you will discover in our Rainmaker Retreat Live! 6 CD set audio program:

  • Over 22 proven strategies for attracting more and better clients
  • How to create powerful relationships with over 30 new Referral Sources in the next 90 days
  • 7 ways to find more clients fast and how to select the best ones for you
  • 2 ways to promote your firm to 100,000 people for only $100           
  • 5 ways to automate your marketing using technology and the Internet
  • 6 secrets top Rainmakers use to dominate their competition
  • 8 steps to creating a 6-month comprehensive marketing plan for your firm
  • Much, much more!

This live recording of our highly successful 2 day law firm marketing boot camp will inspire you with practical examples, motivate you with sample case studies, walk you through best marketing strategies used by top Rainmakers, and provide a guide for you to quickly implement proven tactics in the next 30 days. You will also get the same 70-page marketing manual used at all our Rainmaker Retreats.

Click here to order your copy of Rainmaker Retreat Live!

 

5 Steps to Producing Quality Content for Your Law Firm Marketing Blog

As I’ve said here many times, Google loves fresh content, and rewards you for it, too, by increasing your search and page ranking.

But sometimes the juices just aren’t flowing, you’re short on time or (add your latest excuse here) – the end result is, your blog is not getting fed fresh, relevant content and is therefore not doing the job it’s supposed to be doing for you as a primary law firm marketing tool.

Here are 5 steps to producing consistent, high quality content for your law firm marketing blog:

1. Schedule time to write. Pick a time when you are most likely to have 30 to 45 minutes of uninterrupted writing time and put it on your calendar. Maybe it’s early morning or at the end of the day, or even the lunch hour. Schedule it at least three times a week. 

2. Create a fodder file. You can use a tool like Google Reader to subscribe to RSS feeds of news organizations or other blogs, set a Google Alert for topics in your field of practice, or use a free program like Evernote to clip web pages when you come across something online that would be a good blog subject. 

I’ve even taken photos on my iPhone of articles in magazines or newspapers – the image in this post is a perfect example of a good post for a personal injury or car accident attorney.  Blogging about news from larger organizations and associations is a perfect way to tie your blog into timely news subjects.

3. Write and schedule ahead. If you have an extra hour, turn out a few new posts and schedule them in advance – WordPress, LexBlog and most blog publishing platforms allow you to do this.

4. Invite a guest. Invite someone else whose expertise your target market is interested in to blog as a guest. This could be as simple as walking down the hall and asking another partner to join in!

5. Publish an interview. Email some experts in your field a series of questions and ask them to respond, then publish that response as an interview on your blog. In return, you can provide them with links back to their website, book or blog to give them the extra exposure to a new audience.

Click here to get my free report on Advanced Internet Marketing Strategies for Attorneys: How to Use Blogs as a Secret Weapon in Your Online Arsenal.

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

Get your complimentary copy online here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

 

The Top 6 Marketing Mistakes Attorneys Make On Their Websites

Websites are an essential part of a law firm's success when it comes to reaching and converting prospective clients. If you don't market your law firm, few will know you exist. Your law firm relies on quality prospects and returning clients.

Let's get clear about the challenges we all face.  As you know, the legal industry is evolving more rapidly than ever before. Competition, technology and consumerism seem to be taking huge bites out of our business possibilities.

Not to mention the challenges of not being able to reach our desired prospects. We're working harder, feeling more stressed, and not yet seeing the results we want. We are afraid the old answers to building and sustaining our law firms just don't seem to be working any more.   

Whether we like it or not, it's time to take action and re-engineer our marketing efforts and our law practice  - or risk our futures.   With this in mind, let's talk about the most common law firm marketing mistakes many lawyers make on their websites and how to correct them.

1. Writing in legal jargon - Although your website is for a law firm, stay away from legal terminology. Remember "You Are Not Your Client" and your potential clients don't have a law degree. Potential clients will quickly look elsewhere if they are having to sift through your copy to find something that makes sense to them.  

You only have about thirty seconds before a potential client decides to either keep reading or move onto the next website.  Clearly identify your target market, and address these 3 basic topics in your copy:

  • Identify your target markets most painful problem
  • Provide your solution to their problem
  • Give them the next step by including your call to action

2. Not targeting your Ideal Target Market (ITM) - Many times lawyers will not take the time to evaluate their ITM. This mistake will cost you quality prospects. Once you clearly define your target market, clearly communicate it on your website. Otherwise, you will waste time and energy on low quality prospects.

3. Using a legal directory website - This isn't a good idea for your first website. The legal directory company will set you up with a sub domain on their website. You must have your own domain. You should not lease, rent or license your website domain from anyone.

Not having control of your own website puts you in a very vulnerable position.  The company may go out of business, or decide to give your sub domain name to someone else because you're a few days late on your bill, etc.  Don't leave the chances of your online success in someone else's hands.

4. Asking a friend or family member to create your legal marketing website - Stay away from having people you know develop your website. Setting aside that this scenario could potentially damage a good relationship, it could be professionally harmful as well.   

You may rationalize that it will save you money or that you are helping a friend by giving them the business--but odds are that you will be paying a  professional to either build an entirely new site, or, if you are fortunate, fix your well-meaning friend’s mistakes.  

Hire a professional, preferably one that has experience in Law Firm Marketing.  

5. Building a website without implementing a plan to drive traffic to it - Imagine a large city with thousands of shops.  You want a series of neon arrows pointing people to the direction of YOUR shop.   

Not providing those arrows is a HUGE mistake that many attorneys make in their Internet marketing.  Your goal is to drive TONS of highly targeted traffic to your website. Here are a few ways to ensure you do:

Use the right keywords - Your goal is to have qualified prospects visit your law firm's website. Those people will be searching by typing in familiar words or phrases for what they need information on. These words or phrases are called keywords. You will want to include these keywords in your content, so that your website will be one that pulls you up on the ranking page. 

Link a Blog to your site - create a blog that is updated 5 days a week and link it back to your website. This will ensure that you have fresh, new content constantly filtering to your website - and helps ensure that you are ranked on the first page of Google. Request your free report on "How To Use Blogs As A Secret Weapon In Your Online Arsenal".

6. Not Including a call to action or a way to capture website visitor's contact information - Using free giveaways, offering special reports, e-books, assessments, or a mini course to attract new visitors and move them to the next level is crucial.  

Get creative. Offer a newsletter subscription, or take an article you have previously written and repurpose it as a free report.  Make your offer clear and compelling.

As you are beginning to understand, building a successful law practice online is not difficult. It does take proper training; however, the results are most certainly worth the effort. Avoid these six common law firm marketing mistakes for your website and your law firm marketing strategies will not be a waste of time and energy.

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Looking for more proven law firm marketing tactics from The Rainmaker Institute?

Then subscribe to our FREE monthly e-newsletter. One click of your mouse will take you to our site where you can see the current issue (excerpted above) and subscribe to our complimentary monthly e-newsletter that will be delivered to your inbox. 

Each issue is chock-full of legal marketing information you can put to use right away. I think you will find the information in every newsletter something you will want to share with your staff to maximize the effectiveness of your legal marketing plan.

 

 

Social Media Marketing for Attorneys: Facebook Revamps Share Options

Facebook is playing a little catch-up ball with Google+ by launching a new set of privacy options that provides its users with more control over their posts and tags.

If you’ve ever cringed at being “tagged” in someone else’s photo on Facebook, now you have the opportunity to view and approve any tags before they’re made public or appear on the person’s profile who tagged you.

If you’ve ever wanted to be able to segregate your posts so some – but not all – of your friends see it, you can do that now, too – even after the post has been published. The segregating that Facebook wants to offer us is not as robust yet as Google+, but they say it’s coming soon.

Facebook has also made it easier for you to remove tags or posts, and to message someone else that has posted a photo or tag and ask them to remove it.

Once these features are in place, you will be given a “tour” of your new options when you sign on to your Facebook page.

You can learn more about the changes at Facebook by reading their announcement on the Facebook blog.

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Free Report: 4 Myths That Keep Attorneys From Building A Referral-Based Practice

Referrals are the lifeblood of many law practices, and building a good referral program takes a proven process.  Stephen Fairly unveils the 4 Myths That Keep Attorneys from Building a Referral-Based Practice in his new free report.  Read and discover:

  • How to determine the best source for your referrals
  • How to explain your ideal target market to a referral source
  • How to get referrals from other attorneys
  • Whether online directories are a good referral source
  • How to network effectively
  • And much, much more!

Click here to get your free report today.

 

On Steve Jobs' Resignation and Leaving a Legacy: How Will People Remember You?

In a short, succinct letter to the Apple Board of Directors and community yesterday, Steve Jobs reminded them of his promise to step down when he could no longer meet his duties and expectations as Apple CEO. 

Then he resigned, with four simple words: “That day has come.” 

There will be many lamenting his leaving, but any who truly appreciate his genius will simply wish him well. His health problems are well known, and I hope he continues to fight that good fight. 

It is staggering to try to take in all his accomplishments: personal computing (Apple II/Mac), music (iPod + iTunes), mobile technology (iPhone + iOS), movies (Pixar) and mobile computing (iPad). There is not much in our modern lives that does not bear his touch.

As noted in the New York Times today, Jobs’ name appears on more than 300 Apple patents. No figurehead here.

Many will argue his legacy, but I believe his true genius lies in simplicity. He redefined the space that is the intersection of technology and humanity with elegance and a true understanding of the visceral reaction humans have to pure simple design. It made his company one of the most admired – and prosperous – in the world.

I believe Apple will continue to flourish because of what Jobs instilled into the company he founded, left, returned to, rescued and rebirthed. His COO Tim Cook has long been at the center of a carefully crafted succession plan, and is succeeding him now as CEO. Jobs has been mindful of his legacy, and structured his company to succeed long after his tenure as CEO.

Is your legacy in place? Does your practice have the people and systems in place to grow and succeed when you are ready to step down? What will be your legacy to your staff, your clients, your team, your family and friends?

How you want to be remembered doesn’t just happen, but is the result of years of effort in building a practice and a reputation that will stand the test of time – and that will continue after you are gone. 

I’d be interested in hearing your thoughts about building a legacy law practice, since that is at the very heart of what I do for a living.

On a personal note:  we were notified last night that our long time bookkeeper at TRI passed away suddenly over the weekend. It was very sad for us to lose this valuable team member who was excellent at her work and will be remembered very fondly. The loss of a friend, colleague or family member certainly puts things in perspective!

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Becoming a Rainmaker: Business Building Strategies for Lawyers

Based on Stephen’s highly successful seminar series by the same name, this 3-audio CD program covers dozens of practical recommendations and step-by-step sales and marketing techniques for solo practitioners and small law firms.

More than 7,000 attorneys from law firms all over the country have experienced powerful results from attending the Becoming A Rainmaker seminar. It has been sponsored by more than 22 of the largest state and local bar associations.

In this information-packed audio program, you will discover:

  • How to generate more leads by using education-based marketing
  • The relationship between credibility, visibility, tangibility, and consistency
  • How to position your small firm as an industry leader
  • The importance of being perceived as a specialist
  • Why most advertising is a waste of your money
  • What to expect from a Yellow Pages ad
  • The 3 marketing strategies that will produce 80% of your results
  • How to influence the Know, Like and Trust factors
  • Common marketing mistakes lawyers make and how to avoid them
  • How to answer the question, "Why should I buy from you?"
  • Specific ways you can set yourself apart from low-cost lawyers
  • What to do with the 15% of the population that always buys on price
  • Ways to attract your Ideal Target Market
  • The 6 stage sales process you must follow for maximum success

To order yours now, click here.

 

Law Firm Marketing: How To Make It Rain In a Drought

Is your client pool drying up? It’s not the summer heat that’s getting to your leads and prospects, it’s the lack of heat in your marketing efforts!

This is exactly why you need to consider attending a Rainmaker Retreat – especially now that the year is half over and you’re scrambling for sources of revenue. We just finished up a great session in Las Vegas and the reviews are in! Listen to these comments from R. Firth, Solo, Bankruptcy & Business Law, Cathedral City, CA (http://www.firthlaw.com/) and P. Forman, Solo, Construction & Entertainment  Law, Burbank, CA (http://www.pformanlaw.com/):

If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:

October 7-8, 2011: San Francisco, CA

October 21-22, 2011: Livingston, NJ

December 2-3, 2011: Los Angeles, CA

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:

Thursday, August 25, 2011

12pm PT | 1pm MT | 2pm CT | 3pm ET  

Wednesday, August 31, 2011

11am PT | 12pm MT | 1pm CT | 2pm ET  

Wednesday, September 7, 2011

1pm PT | 2pm MT | 3pm CT | 4pm ET  

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

Law Firm Marketing: If Gen X Is Your Target, You'll Find Them Online

According to a new research report by digital intelligence agency eMarketer, those marketing to the Gen X demographic – consumers aged 34-45 – need to be making heavy use of digital marketing tools or they’ll be missing the mark.

Gen Xers are the first American generation to grow up with computers, and are heavy consumers of all things digital. To effectively engage this demographic, marketers need to use multiple channels with a heavy emphasis on online video to get their message across.

eMarketer says that Gen X is the largest online video audience, and forecasts that almost 75 percent of them are watching online video at least monthly – a number that is expected to grow another five percent by 2015:

Use these simple guidelines to make a highly effective online video for use in your law firm Internet marketing efforts:

Keep your videos under 4 minutes. Most people will not watch long videos, so keep them short and to the point.

Use real people, using real words. Give your audience a chance to see your face and hear your sincere words.

Give them good content. Don't be afraid to give good content on your video. Your perfect client wants to know that you are competent, capable, and caring.

Focus on your Target Market.  Focus your video topics on your target’s needs, challenges, and points of pain. Your script should describe some of the problems clearly, and then explain how you can solve them. 

Use case studies. Facts tell, stories sell! To get your point across tell the story about how you helped a client.

Include a call to action. Tell them what you want them to do: call your office for a free consultation or visit your website or read your blog or connect with you on Facebook or LinkedIn. Be specific and if you give a free consultation be sure you tell them that.

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Free Report:   How to Use Article Marketing to Increase Your Google Ranking & Control Your Online Reputation

Did you know there are thousands of directories on the Internet that will publish your articles for FREE?!  Get all the details in Stephen Fairley’s latest free report, How to Use Article Marketing to Increase Your Google Ranking & Control Your Online Reputation.

Here are 4 reasons why you should publish your articles online:

  1. You can control what comes up when people search for your name on Google!
  2. Most of the Article Directories will give you a link back to your website!
  3. It’s FREE Marketing! The majority of these article directories do not charge anything to publish your article.
  4. You can look like a much Bigger Player!

To get your free report right now, click here.

 

Social Media Marketing for Lawyers: High Demand for Professional Content

According to the latest GlobalWebIndex report out this month, social media behavior is shifting from content creation to distribution, providing those who create professional, informational content with a distinct advantage in marketing to consumers via social media.

The GlobalWebIndex is derived from data collected from the largest and most detailed ongoing market research study ever conducted into online and social media. It is conducted three times a year, providing both trend data and large local samples from more than 30 global markets.

Here are some interesting nuggets from the latest report:

The earlier adopters of social media explored new ways of creating and sharing online content, however, the research across the last few reports shows that now most users focus their contributions and activities on consuming and redistributing content.

Contrary to expectations at the outset, the rise of social media has led to the evolution of a retransmission culture online whereby the content that people consume is created by professional sources but filtered and curated by social means.

Micro-blogging and social networking are the first and second fastest growing social media activities. So much of the activity on these platforms is retransmission of content, retweeting, re-posting of video clips, etc. and so little is the actual creation of content. This presents great opportunities for professional content creators to harness social channels to spread their content.  

Real-time is moving the emphasis away from creating content to transmitting other peoples content.

This graph from the latest report shows what consumers want from brands (yes, you are a brand). Note how the most popular category – the desire to improve knowledge -- grows with age:

Distributing your expert knowledge via social media platforms will become an increasingly important tool in your law firm marketing arsenal as social media usage continues to shift from content creation to distribution.

Click here to get my free report on Advanced Internet Marketing Strategies for Attorneys: How to Use Blogs as a Secret Weapon in Your Online Arsenal.

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Stop Wasting Precious Time and Money

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm.  Click here to download, and start using these proven strategies today!

 

Join Me Live Today & Tomorrow for a Rainmaker "ReTweet"

I am in Las Vegas for our Rainmaker Retreat law firm marketing boot camp today and tomorrow, and this is your chance to be a “fly on the wall” as I lead our group through two days of intensive law firm marketing strategies and techniques.

Here are just a few of the topics we cover in each Rainmaker Retreat:

  • Social Media for Small Law Firms
  • Building a Strategic Referral Network
  • Leveraging Technology: Beating the Big Firms on the Internet
  • Generating More Clients Using the Power of Speaking
  • Advanced Technology Tactics for Small Law Firms and Solo Practitioners
  • Achieving Expert Status as an Attorney
  • Creating Credibility in Your Practice Area
  • Secrets of Highly Successful Attorneys

For the first time, you can sit in, ask questions or make comments.  Here’s how to participate:
 

Go to your Twitter account and add #Rainmaker to the "follow your interests" area found on the front page, and you will be able to see the action happening in real time. 
 

To join in the discussion, go to your Twitter account and after you ask a question or make a comment, you will need to add #Rainmaker at the end of your question/comment.

Looking forward to tweeting with you over the next two days!

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Learn More About Attending a Rainmaker Retreat!

If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:

  • Oct. 7-8, 2011 – San Francisco, CA
  • Oct. 21-22, 2011 – Livingston, NJ
  • Dec. 2-3, 2011 – Los Angeles, CA

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click
here to order your complimentary DVD right now.

 

Law Firm Marketing: How to Manage Your Online Reputation

For attorneys, reputation is everything. A good one gets you more clients through referrals; a bad one pretty much dooms your practice. So it’s no surprise that lawyers tend to pay close attention to cultivating a reputation as effective, ethical counselors.

But is all your hard work toward that goal reflected in your online reputation?

What do prospects see when they type your name into a search engine? If it’s not much, that can often be as harmful as something negative.

Here are some tips on managing your online reputation:

Create good, meaningful content. Wherever you are online – your law firm website, your blog, your social media networks – make sure you are creating and posting valuable and relevant content that your target prospects will find interesting and helpful.

Look and listen. Create a Google Alert for yourself and your firm so you can monitor what is being said. If you find something negative on a site that allows you to comment, do so professionally and unemotionally. 

Build relationships with influencers. Find the influential online voices that your target market is listening to and join in the conversation. Offer to be a guest blogger or an interview source. Contribute good comments and give praise when it’s due. Don’t create advertisements for yourself; just be helpful and relevant.

Take a moment now and Google yourself. If you don’t like what you see, maybe you need to expend a little more effort managing your online reputation.

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Free CD: Insider Small Law Firm Marketing Practices

Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice! Discover:

  • How 1 piece of simple technology in your practice will drastically increase your communication with prospects, clients and referral sources – resulting in a major revenue boost
  • 5 ways to market and position yourself as a recognized expert
  • How 2 Attorneys promoted their law firms to over 100,000 people for less than $100 in 2 hours
  • The 1 item you must absolutely have to create a Million Dollar Law Practice (hint: Not having this will almost guarantee your failure!)
  • 6 BIGGEST secrets to generating more and better referrals
  • How to create a proven network of 30 new Strategic Referral Partners in the next 90 days

To obtain your free CD, click here now.

 

Don't Let These Law Firm Marketing Mistakes Kill Your Practice!

There are more than 1.2 million attorneys in the United States, and many continue to struggle to create a financially successful practice.  Why? 

Through our work with over 8,000 attorneys over the years, we have found one common denominator among attorneys who struggle with practice building: they believe the best use of their time is to practice law.

Which is why I tell them: You are not in the business of practicing law. You are in the business of building relationships (also known as marketing) so that you can practice law. 

Building a successful practice isn’t rocket science; it’s work and it takes three important things: time, energy and money. Every attorney who starts a new practice fully intends to succeed; yet according to research, more than 50% of them still fail.

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In our recently updated, complimentary e-book, you can discover specific principles and tools you can use right now to grow your practice:

  • How to avoid the top 10 marketing mistakes before they destroy your practice
  • 3 tools top Rainmakers use to automatically attract more and better clients
  • Specific keys for building a powerful online presence
  • How to market and position yourself as a recognized specialist
  • The 1 thing you must never do when marketing your law firm
  • The top 2 online resources for small and solo law firm marketing
  • The advertising secrets they don’t want you to know

The e-book is free; see below for details.

Join Our Rainmaker Retreat Via Twitter: I’ll be in Las Vegas on Friday and Saturday at our next Rainmaker Retreat session. You can “listen” in and see the action happening in real time via your Twitter account.  Just add #Rainmaker to the “Follow Your Interests” area found on the front page. I’ll post more details about this on Friday morning.

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

Get your complimentary copy online here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

Law Firm Marketing: ABA Wants Educators to Provide More Practical Training

Last week, the ABA House of Delegates adopted a resolution urging law schools to better prepare students for the “real-life experience” of practicing law and for CLE providers to help bridge the gap between education theory and real-life practice.

Here’s the resolution:

RESOLVED, That the American Bar Association, take steps to assure that law schools, law firms, law examiners, CLE providers and others concerned with continued professional development provide the knowledge, skills, values, habits and traits that make up the successful modern lawyer.

FURTHER RESOLVED, That the American Bar Association urges legal education providers to implement curricular programs intended to develop practice ready lawyers including, but not limited to enhanced capstone and clinical courses that include client meetings and court appearances.

FURTHER RESOLVED, That the constituent bodies of the American Bar Association consider the requirements for the success of future lawyers as they carry out their responsibilities.

As I’ve said many times: law schools are great at teaching their students how to think like lawyers, but fail miserably at teaching them how to actually be lawyers.

If the 50+ comments to this announcement on the ABA Journal website are any indication, this is a long time coming. One attorney from Atlanta posts: “I have NO IDEA what I am doing.” 

Some commenters posit that law schools have traditionally relied on law firms to provide the practical knowledge to newbies. However, the old model of getting a law firm job fresh out of law school is no longer the case, as noted by a Wall Street Journal article late last week on how the downturn in the economy has affected the hiring of law school graduates, who are increasingly going straight to work (when they can find it) for companies that are now hiring direct from law schools.

I have been teaching law firm marketing and business management to attorneys for years through state and local bar associations and our own Rainmaker Institute programs, including the Rainmaker Retreat.  In a vast majority of these sessions, at least one attorney will always ask me why they don’t teach these principles in law school.  

Apparently, more and more attorneys are finding their voices when it comes to demanding more of the legal academy, which they accuse of being disconnected from the actual practice of law.  With crushing debt loads, more and more law school graduates are finding it difficult at best to “learn on the job” what they actually need to know to start and sustain a successful legal career.

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Practice Made Perfect for Lawyers CD Set

The Practice Made Perfect CD set and manual applies Stephen Fairley’s unique High Impact Marketing System to the practice-building challenges faced by solo practitioners and partners at small law firms.  

It includes dozens of specific marketing and sales recommendations that can be easily and quickly applied to your firm, including:

  • The only 7 sure-fire ways to get clients in your door NOW
  • Why advertising doesn’t work for most small law firms
  • The 7 reasons why people don’t buy from you           
  • How to market and sell with USP’s (Unique Selling Proposition)           
  • Using audio logos to attract immediate attention for your business
  • Using low-cost, high impact marketing strategies           
  • Strategies for achieving maximum results from all of your marketing efforts           
  • How to discover your Ideal Target Market
  • 3 critical factors to remember when looking for new clients
  • The NEW sales cycle for professional services
  • How to retain your best clients

Click here to order your Practice Made Perfect for Lawyers CD set and manual now.

 

Phoenix Legal Networking Group August 24: A Check-Up From the Neck Up

We are coming into the final stretch of 2011...are you generating more leads and referrals now than you were in the spring?

Are you achieving the goals you set for yourself back in January?

Is your team implementing the strategies you planned?

Do you have a written game plan for the next 90 days?

Or do you need a “check-up from the neck up”? Does your firm need to make a course correction and get back on track with your marketing efforts? Are you even on the right track? As Will Rogers once said, "Even if you are on the right track, you're at high risk for getting run over if you just sit there."

Races are often won or lost in the last stretch. Far too many attorneys have a tendency to relax or rest on their laurels (or their latest award) coming into the home stretch.

Now is not the time to take it easy or sit on the sidelines!

Now is the time to refocus, reconnect, and finish this year strong!

Join us at the August 24 meeting of the Phoenix Legal Networking Group and discover:

  • How to motivate yourself and your team to finish this year strong!
  • Getting back to basics: 5 easy steps to create a powerful Marketing Action Plan (MAP)
  • Practical steps to help you and your staff implement your marketing plan
  • How to reconnect with referral sources and rebuild your pipeline of leads

The networking event and marketing seminar will be held from 5:30-7:30 p.m. on Wednesday, Aug. 24 at Ticoz, 5114 N. 7th St. in Phoenix.

Cost is $25 if you register by Aug. 22, $30 if you register by Aug. 23 and $35 on the day of the event.  This covers drinks, hors d’oeurves, the networking event and the workshop.

To register for our Aug. 24 networking and legal marketing event, co-hosted by Attorney at Law Magazine, Coash & Coash Court Reporting and The Rainmaker Institute, visit www.therainmakerretreat.com/network or call 888-816-8935.

 

Rocket Lawyer: Just Another LegalZoom...Or the Fastest Growing Legal Start-Up We've Never Heard Of?

There's a "new" player in town and they go by the name "Rocket Lawyer." "Who?" you ask. Followed by, "What do they do?"

Just like many of you, I was caught off guard when I read the Forbes post yesterday about Google investing a big chunk of change in a company called Rocket Lawyer.

That's correct, according to Forbes,  Google has "entered the online legal marketplace" with an investment in a San Francisco start-up called Rocket Lawyer.

Rocket Lawyer was founded three years ago “to make legal services easy and affordable for everyone,” according to their website. Users can access legal form templates, customize them, download and share and also have their documents reviewed by “a real lawyer” for $19.95/month for personal legal documents or $39.95/month for both personal and professional (business) legal documents.

Rocket Lawyer also has a lead referral service they call Smart Referrals Program – an attorney can pay by the month ($89.95) or by the year ($899.95) for local referrals the website generates.

Recently, I had the pleasure of meeting some of the staff from Rocket Lawyer while speaking at the California Bar Solo and Small Firm Summit. They were very sharp and excited about their business.

However, when they started talking about the amount of website traffic they were generating, I must admit I was very skeptical.

As someone who tends to stay current on what's happening around me -- and especially in the legal industry -- I had heard their name before, but didn't know anything about them or their services.

As it turns out, they may just be the fastest growing legal start-up we've never heard of. With revenues of more than $10 million this year, and a series of venture capital investments by some major players, CEO Charley Moore has certainly positioned the company to grab a lot of market share in the upcoming months!

From a strategic perspective, I think there's a lot of room for these types of service providers in the legal industry and Rocket Lawyer may be perfectly positioned to become a market leader...as long as they can avoid 2 major pitfalls:

1. Getting in trouble with the State Bar Associations like LegalZoom. When the Forbes writer tried to differentiate the two services, he didn't get it quite right when he said that LegalZoom doesn't work with attorneys. I have it from an inside source that this is precisely one of the growth strategies that LegalZoom is actively pursuing--working with actual attorneys in the form of...wait for it...using the pay per lead (PPL) model!

From what my source has told me, they are seeking to set up what could become that largest PPL provider in the legal industry. So from the legal industry's perspective, that's not really a true distinction between the two.

In case you aren't aware of the fast changing game of law firm marketing, let me give you some context of the newest business model: Pay Per Lead (PPL) is when attorneys pay a set amount per lead that is provided to them, regardless of whether or not that lead becomes a client.

Total Attorneys, a nationally recognized PPL company that provides leads to primarily bankruptcy attorneys on a pay per lead basis (they have leads for other practice areas but are most well known in the field of bankruptcy), has taken the lead on proving this new business model.

They have spent hundreds of thousands of dollars, perhaps even millions, defending over 40 different lawsuits defending the right of attorneys to obtain leads on a PPL basis.  To the best of my knowledge, they have won every single one of them and--kudos to them--have also paid all of their clients’ legal bills as well. Now, many other companies and websites are getting into the PPL model--including LegalZoom.

So, if both LegalZoom and Rocket Lawyer work with and refer to licensed attorneys, what's the real difference? I don't know.  Rocket Lawyer will need to build their case and quickly before attorneys and the Bar Associations make up their minds.

Here's the second pitfall Rocket Lawyer needs to avoid:

2. Having attorneys see them as competitors. If they aren't careful, they can end up just like LegalZoom and become the new "evil" that is "leading consumers astray"...or something like that...which is how most attorneys I meet now look at LegalZoom .

Instead, Rocket Lawyer needs to actively develop specific ways for attorneys to see them as a benefit and even possibly a lead generator for their law firm, as well as a way to assist clients who aren't willing or financially able to spend money on hiring an attorney for basic documents.

Only time will tell which road they will choose and how attorneys, the legal industry, and thus Bar Associations will perceive them, but as of now the choice is still theirs to make.

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Free Report: 4 Myths That Keep Attorneys From Building A Referral-Based Practice

Referrals are the lifeblood of many law practices, and building a good referral program takes a proven process.  Stephen Fairly unveils the 4 Myths That Keep Attorneys from Building a Referral-Based Practice in his new free report.  Read and discover:

  • How to determine the best source for your referrals
  • How to explain your ideal target market to a referral source
  • How to get referrals from other attorneys
  • Whether online directories are a good referral source
  • How to network effectively
  • And much, much more!

Click here to get your free report today.

 

LinkedIn for Lawyers: Optimize Your LinkedIn Profile With New Improve-Your-Profile Tool

On the Web, whatever remains static usually goes ignored, and the same can be said for your LinkedIn Profile. 

To help you update and optimize your LinkedIn Profile, LinkedIn has just introduced its new Improve Your Profile tool, which analyzes your profile and offers recommendations for improvement.

LinkedIn research shows that members who have compete and up-to-date profiles are much more likely to attract new connections and messages, which can lead to new client relationships. 

To get started, all you need to do is go to Edit Profile. You’ll see a new button in the upper right of the page that says Improve your Profile. Click on that button and the site walks you through the steps to update your profile.

LinkedIn has also just added the capability for you to save your profile in PDF form, print it and/or share it.

And don’t forget to add LinkedIn’s legal apps to your profile page:

JDSupra’s Legal Updates App – allows you to upload your blog posts, articles, newsletters and other writings and makes them searchable on LinkedIn – another great way to raise your profile among potential clients.  Its Custom Distribution feature also allows you to deliver your insight to those beyond your own network.

Martindale-Hubbell’s Lawyer Ratings App – displays your Martindale-Hubbell rating on your profile and lets your clients provide testimonials with one click.

If you have a blog that is hosted by WordPress, be sure you display each post on your LinkedIn page with this WordPress app.

Do you have some videos?  The SlideShare.net app allows you to add a video that plays automatically each time someone visits your LinkedIn page.

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Free Report:   How to Use Article Marketing to Increase Your Google Ranking & Control Your Online Reputation

Did you know there are thousands of directories on the Internet that will publish your articles for FREE?! Get all the details in Stephen Fairley’s latest free report, How to Use Article Marketing to Increase Your Google Ranking & Control Your Online Reputation.

Here are 4 reasons why you should publish your articles online:

  • You can control what comes up when people search for your name on Google!
  • Most of the Article Directories will give you a link back to your website!
  • It’s FREE Marketing! The majority of these article directories do not charge anything to publish your article.
  • You can look like a much Bigger Player!

To get your free report right now, click here.

 

Law Firm Marketing: How to Drive Clients...Away

Reaching into my blog fodder pile this morning, I pulled out a recent article by Ivana Taylor of DIY Marketers entitled, 9 Bad Behaviors That Are Sending Your Customers To Your Competitors

You can read the original in its entirety here.

I liked it because I saw – and have spoken about – the many actions outlined in the article that I see attorneys committing time and again. Usually, these lawyers are clueless about why their competition is attracting new clients and they are not. So, adapted for the legal profession, here are some surefire ways to drive clients away:

Push for a commitment. You should be measuring your success in terms of profit, not just revenue. If you are signing everyone who walks in your door or calls you on the phone, you are probably discovering that many are not your ideal client, and are wasting your precious time and resources without hope of a satisfactory outcome.

Fail to set expectations. Most relationships with clients that go south do so because of unmet expectations. Be realistic about the services you provide and the outcome they can expect, and do it up-front.

Ignore clients after they become clients. You don’t mean to ignore them, but you’re busy and time slips by. If you had a process in place for communicating with them regularly, this wouldn’t be a problem.

Talk over their heads. Some attorneys have a very bad habit of making clients feel stupid by using too many legal terms in conversation. Stay on your client’s level and always make sure they understood what you were trying to communicate.

Voicemail overload. When clients need you, they don’t like to keep leaving voicemail messages....worse still is a full voicemail box. Offer your cell phone number or a way they can reach you when they need you.

Don’t listen. Most clients just want to be heard, especially by their own attorneys. This takes time on your part, and an effort to understand their point of pain and how to solve it. 

Give them the handoff. Is the only time a client ever sees you is when they are ready to sign on the dotted line? If you only make an appearance when money is on the table and then hand clients off to junior associates, you have just created a major disconnect in the loyalty chain.

Counseling attorneys on how to get – and keep – good clients is the main focus of our two-day law firm marketing boot camp, the Rainmaker Retreat. There are four more sessions in 2011:

  • August 19-20, 2011: Las Vegas, NV
  • October 7-8, 2011: San Francisco, CA
  • October 21-22, 2011: Livingston, NJ
  • December 2-3, 2011: Los Angeles, CA

Early-bird registration for the October and December Rainmaker Retreats is still available for a limited time. A special VIP registration is also available for attorneys looking for more personalized attention. We also offer special discounts for two or more people attending from the same firm.

Registration information is available by visiting the Rainmaker Retreat website, www.RainmakerRetreat.com or by calling 888-588-5891.

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FREE Rainmaker Retreat Preview DVD – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then click here to receive a free DVD of your colleagues (and even your competitors) describing their experiences at our 2-day law firm marketing boot camp, the Rainmaker Retreat.

Yes, we know you are skeptical.   So instead of us telling you how these 2 days will transform your business, you can listen to your peers describe their experiences in their own words.
 
Click
here to order your complimentary DVD right now.

 

Internet Marketing for Attorneys: Video Dominates in Google Universal Search Results

Video on your website and posted to YouTube are great ways to communicate directly with prospects and build your credibility.

Now, a new study shows that it can also help increase your search engine page rank.

On Google, your page rank is determined by a number of variables, including links, likes, news articles, images and video. The latest study of which of these do the most to boost your page rank was recently released by SearchMetrics, and this is what it shows:

Video dominates the universal search scene, with images ranking second. 

So if your law firm marketing website doesn’t include video and imagery, your Google page rank is likely much lower than it could be. 

And it’s not enough to just throw video up on your site, you need to be sure your video is fully optimized for search.  That means you need to:

Select relevant keywords – use the YouTube keyword tool, which can scan your video and make suggestions. It also allows you to target your audience by demographic.

Include keywords in your video title, descriptions, tags, etc.

Optimize your tags – there’s a 120-character limit, so choose your words wisely.

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Looking for more proven tactics from The Rainmaker Institute?

Then subscribe to our  FREE monthly e-newsletter. One click of your mouse will take you to our site where you can see the current issue and subscribe to our complimentary monthly e-newsletter that will be delivered to your inbox. 

Each issue is chock-full of legal marketing information you can put to use right away. I think you will find the information in every newsletter something you will want to share with your staff to maximize the effectiveness of your legal marketing plan.

 

Law Firm Marketing: How to Build Your Practice by Attracting Great Prospects

Ask any lawyer which area of law firm marketing they find the most difficult and you are likely to hear the same answer: attracting good prospects.  Law firm marketing can be challenging; learning how to attract the ‘right’ prospects can be especially challenging.

If you don’t find a way to attract good prospects, then your law firm marketing efforts stand little chance of succeeding.

“Who” you market to is just as important as how you market.   You want to develop a law firm marketing plan that attracts only those clients that you can help, and those who will be the most profitable to your law firm.

Apply these 5 proven strategies to your law firm marketing plan for attracting the best clients:

Target your clients – You must identify your Ideal Target Market (ITM). Without completing this first step, your law firm marketing strategies may be in vain.

Explain your service – Be clear and concise. Learn to bridge the language gap between you and your clients.

Perfect a powerful elevator pitch – This is an extremely successful law firm strategy to have in place when meeting with prospective profitable clients.

Use effective law firm marketing tools - When developing law firm marketing materials, remember, this may be the first impression you make on prospective clients – make it a good one.

Disqualify clients – Don’t be afraid to say “no” to a potential client; you’ll be doing both of you a favor if you are not a good fit.

Attorneys who implement these crucial law firm marketing strategies can rest assured they will be attracting only the most qualified clients.

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Stop Wasting Precious Time and Money

Feel like you don’t have time for marketing?  Let us show you how to make a plan that runs on “autopilot” – one that attracts new and lucrative clients while you focus on your practice.

Learn how easy it can be to create an effective law firm marketing plan that performs by getting our Free Guide: 5 Easy Steps to Create Your Law Firm Marketing Plan

After working with many ultra-successful lawyers we found five common threads in their marketing plans. This guide outlines these shared elements to provide insight into strategies that work and how to make them work for you.

There are two versions: one for Attorneys in Solo Practice and one for Attorneys in a Small Firm.

Click here to download, and start using these proven strategies today!

 

 

Social Media Marketing for Lawyers: How - and How Often -- LinkedIn is Used By Your Target Market

Social network market research company Lab42 surveyed LinkedIn users last month to determine how professionals are using what is touted as the #1 professional networking website.

The company created this interesting infographic with its findings:

LinkedIn posted its first financial numbers yesterday as a publicly traded company and surprised market watchers by announcing a 120 percent jump in revenue for the second quarter. Unfortunately, that announcement coincided with one of the worst days on the Street since 2008!

What is clear is the majority of business professionals are using LinkedIn on a daily or several-times-a-week basis – making it a ripe market for raising your profile and generating leads.

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Free CD: Insider Small Law Firm Marketing Practices

Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find New Clients Fast, and Fill Your Law Practice! Discover:

  • How 1 piece of simple technology in your practice will drastically increase your communication with prospects, clients and referral sources – resulting in a major revenue boost
  • 5 ways to market and position yourself as a recognized expert
  • How 2 Attorneys promoted their law firms to over 100,000 people for less than $100 in 2 hours
  • The 1 item you must absolutely have to create a Million Dollar Law Practice (hint: Not having this will almost guarantee your failure!)
  • 6 BIGGEST secrets to generating more and better referrals
  • How to create a proven network of 30 new Strategic Referral Partners in the next 90 days

To obtain your free CD, click here now.

 

Social Media Marketing for Attorneys: Facebook Considers Changes to News Feed

Today’s Wall Street Journal yielded an interesting article about changes that Facebook is thinking about making to its news feed, that continuously changing scroll of information that appears on your Facebook home page from your friends, fans and brands you’ve “liked.”

Marketers have become increasingly frustrated with Facebook’s algorithms that don’t display every bit of content that is shared, so marketing messages may never be seen, even if you’ve signed on as a fan or “liked” a particular brand. 

Facebook is now exploring ways it can help marketers stand out in the News Feed, and allowing users to determine how much – or how little – they want to see in their Feed. 

Other changes Facebook is working on include expansion of the “like” button to include other gestures or expressions, so consumers can be more specific about the products or services they want to purchase or recommend.

No timeline yet on when these changes may be implemented, but if the news buzz is already building, it could be soon. 

Making Facebook a friendlier place for marketers is a definite “Like”.

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Get All the Law Firm Marketing Strategies You Need to Create A 7-figure Law Practice with Rainmaker In A Box: Volumes 1 and 2!

Want to discover Proven Marketing Strategies that Top Law Firms are using right now to generate more leads and referrals and convert them into paying clients?

Rainmaker In A Box: Volume 1 and Rainmaker In A Box: Volume 2 contains highly valuable legal marketing information you absolutely need to know!

Rainmaker in a Box: Volume 1 includes:

  • The 5 Immutable Secrets to Building a 7 Figure Law Practice
  • Secrets of Building a Referral-based Law Practice for Busy Practitioners:
  • The Top 6 Most Powerful Online Marketing Strategies for Attorneys:
  • Action, Accountability and Next Steps
  • Data DVD: Includes all 4 PowerPoint slides for all 4 presentations. 

Rainmaker in a Box: Volume 2 includes:

  • 8 Proven Steps for More & Better Referrals


  • 7 Strategies to Recession Proof Your Law Firm


  • 6 Keys to Unlocking the Secrets of Social Media


  • 5 Core Components for Highly Successful Websites & Blogs

  • Data DVD: 
Includes all 4 PowerPoint slides for all 4 presentations. 

SPECIAL:  Purchase both sets on our website and get 25% OFF!

Click here now to order!

 

Internet Marketing for Lawyers: Why Organic Search Rank Matters So Much

It used to be that getting your website listed for important search terms on the first page of Google was the gold standard. A recent study by SEO services company Slingshot SEO that was profiled yesterday at emarketer.com shows that today, the standard is to rank in the #1 or #2 position – after that, click-through rates drop precipitously:

Search engine optimization (SEO) is the art and science of artificially boosting your website or blog to the organic results (versus paid advertising) for specific search terms. Google considers over 60 different variables when determining who gets on the first page.

One of the most important ones is the number and quality of inbound links your website has. As many of you have probably experienced, when it comes to SEO, it doesn't get any more competitive than the legal industry. 

An inbound link is where one website links to another website. Google measures and weighs inbound links as a sign of your website’s relevance and credibility. In general, the more inbound links your website has -- and the better they are -- the more your website will rank above your competitors. 



Good ways to harvest inbound links for your website include social media, writing and posting articles online, sending out press releases online, hiring a professional link building service and joining and participating on online legal directories.

If you are serious about generating more leads from the Internet, then you need to be one of the top listings on the first page of Google for the key terms your prospects search for online. The best way to do that is by working with a top-notch link building expert who knows the legal industry and has proven results.

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FREE "Top 10 Mistakes Attorneys Make and How to Avoid Them" E-book

In a newly revised e-book, legal marketing expert Stephen Fairley outlines 10 of the most common marketing mistakes attorneys make that can lead to the failure of their business, and provides specific strategies and proven principles for avoiding these deadly errors. 

Get your complimentary copy online here.

Regardless of your specific situation, this free e-book will help you examine how you are currently finding new clients and recommend specific steps you can immediately start using to grow your practice. 

We have helped thousands of attorneys achieve their goals of creating a financially successful and personally satisfying legal practice. In this e-book you will discover specific principles and tools you can use to grow your practice, too.  

 

Attorneys Provide Reviews of Latest Rainmaker Retreat

After every Rainmaker Retreat session, we ask for feedback from attendees to ensure we’re providing them with the best possible value for the money they’ve invested. Here are some samples from our Rainmaker Retreat session last month in Orlando:

“I’ve practiced law for 20 years, trying over 250 jury trials in more than 20 jurisdictions. I’ve learned more in 2 days about attracting and keeping business than I have in my career.”
- D. Cogdell, Partner, Criminal Defense, Houston, TX

“The Rainmaker Retreat gives you the secret formula to take your law firm from bland to bloom!”
- G. Morales, Partner, Tax & Estate Planning, Miami, FL

“The best and the most integrated seminar on law firm marketing that I have attended.”
- D. Trzeciecka, Solo, Bankruptcy, Surfside, FL

“This event provides a nuts and bolts work session that empowers an attorney to structure a successful practice – providing the tools, the how-to and support.”
- S. Pyle, Solo, Personal Injury, Winter Park, FL

It’s no wonder that, with reviews like these, our Las Vegas Rainmaker Retreat session is filling up fast! You still have a few days to qualify for the Early Bird discount – which ends this Sunday, Aug. 7 -- for the Las Vegas Rainmaker Retreat, which will be held Aug. 19-20 at The Platinum Hotel. 

For more information and to register online, visit www.RainmakerRetreat.com.

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Exclusive Rainmaker Retreat Preview Call – Learn Before You Go!

If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 7,000 attorneys find more and better clients, then register now for our one-hour complimentary teleseminar.

Hosted by Rainmaker Institute CEO Stephen Fairley, this teleseminar will give you a preview of the valuable material that is taught at our 2-day Rainmaker Retreat as well as teach you:

  • How to Avoid the Most Deadly Marketing Mistakes Attorneys make
  • 3 powerful strategies you must put into action in your practice immediately
  • How to set yourself apart from your major competitors
  • Secrets top attorneys are using to generate more referrals right now…
  • How attorneys are winning even in this economy by implementing this proven 8-step system

Sign up now for one of these upcoming one-hour teleseminars:

Wednesday, August 3, 2011

12pm PT | 1pm MT | 2pm CT | 3pm ET  

Thursday, August 11, 2011

11am PT | 12pm MT | 1pm CT | 2pm ET 

Tuesday, August 16, 2011

1pm PT | 2pm MT | 3pm CT | 4pm ET  

Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!

 

Study: 71% of U.S. Adults Online Watch Videos

According to a new Pew Internet survey, 71 percent of online adults visit video-sharing sites like YouTube and Vimeo to watch online videos.   Here’s how the study results break down demographically:

Note that the demographics of video-watching adults skews higher for income, education and adults under the age of 49. What is also interesting to note is that Hispanics and African-Americans also skew higher in their online video-watching habits.

If any of these groups are part of your target market, you need to be marketing to them with video!

Use these simple guidelines to make a highly effective online video for use in your law firm Internet marketing efforts:

Keep your videos under 4 minutes long. Most people will not watch long videos, so keep them short and to the point.

Use real people, using real words. Stringing together static images accompanied by a faceless voice on audio is not an effective use of online video. While this may get seen by some potential clients, it is not nearly as valuable as giving them a chance to see your face and hear your sincere words.

Give them good content. Don't be afraid to give good content on your video. Your perfect client wants to know that you are competent, capable, and caring. Don't be afraid of giving away a "secret" because it's probably already out there somewhere on the Internet.  

Focus on your Target Market.  It is easy to get caught in the trap of thinking potential clients want to hear about all of your qualifications. The real truth is they want a law firm that understands their problems, and knows how to solve them. So focus your video topics on their needs, challenges, and points of pain. Your script should describe some of the problems clearly, and then explain how you can solve them. 

Use case studies. Facts tell, stories sell! To get your point across tell the story about how you helped a client. Don't reveal their name or specific details, but you can always say something like, "A young couple were facing significant financial struggles. He had just lost his job and their house was in danger of foreclosure...".  Then do the reverse - share a story in which someone has failed by not implementing some of your strategies.

Include a call to action at the end of the video. Tell them what you want them to do: call your office for a free consultation or visit your website or read your blog or connect with you on Facebook or LinkedIn. Be specific and if you give a free consultation be sure you tell them that.

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Free Report:   How to Use Article Marketing to Increase Your Google Ranking & Control Your Online Reputation

Did you know there are thousands of directories on the Internet that will publish your articles for FREE?!  Get all the details in Stephen Fairley’s latest free report, How to Use Article Marketing to Increase Your Google Ranking & Control Your Online Reputation.

Here are 4 reasons why you should publish your articles online:

  • You can control what comes up when people search for your name on Google!
  • Most of the Article Directories will give you a link back to your website!
  • It’s FREE Marketing! The majority of these article directories do not charge anything to publish your article.
  • You can look like a much Bigger Player!

To get your free report right now, click here.