5 Steps to Producing Quality Content for Your Law Firm Marketing Blog
As I’ve said here many times, Google loves fresh content, and rewards you for it, too, by increasing your search and page ranking.
But sometimes the juices just aren’t flowing, you’re short on time or (add your latest excuse here) – the end result is, your blog is not getting fed fresh, relevant content and is therefore not doing the job it’s supposed to be doing for you as a primary law firm marketing tool.
Here are 5 steps to producing consistent, high quality content for your law firm marketing blog:
1. Schedule time to write. Pick a time when you are most likely to have 30 to 45 minutes of uninterrupted writing time and put it on your calendar. Maybe it’s early morning or at the end of the day, or even the lunch hour. Schedule it at least three times a week.
2. Create a fodder file. You can use a tool like Google Reader to subscribe to RSS feeds of news organizations or other blogs, set a Google Alert for topics in your field of practice, or use a free program like Evernote to clip web pages when you come across something online that would be a good blog subject.
I’ve even taken photos on my iPhone of articles in magazines or newspapers – the image in this post is a perfect example of a good post for a personal injury or car accident attorney. Blogging about news from larger organizations and associations is a perfect way to tie your blog into timely news subjects.
3. Write and schedule ahead. If you have an extra hour, turn out a few new posts and schedule them in advance – WordPress, LexBlog and most blog publishing platforms allow you to do this.
4. Invite a guest. Invite someone else whose expertise your target market is interested in to blog as a guest. This could be as simple as walking down the hall and asking another partner to join in!
5. Publish an interview. Email some experts in your field a series of questions and ask them to respond, then publish that response as an interview on your blog. In return, you can provide them with links back to their website, book or blog to give them the extra exposure to a new audience.
Click here to get my free report on Advanced Internet Marketing Strategies for Attorneys: How to Use Blogs as a Secret Weapon in Your Online Arsenal.
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