Internet Marketing for Attorneys: Video Dominates in Google Universal Search Results
Video on your website and posted to YouTube are great ways to communicate directly with prospects and build your credibility.
Now, a new study shows that it can also help increase your search engine page rank.
On Google, your page rank is determined by a number of variables, including links, likes, news articles, images and video. The latest study of which of these do the most to boost your page rank was recently released by SearchMetrics, and this is what it shows:
Video dominates the universal search scene, with images ranking second.
So if your law firm marketing website doesn’t include video and imagery, your Google page rank is likely much lower than it could be.
And it’s not enough to just throw video up on your site, you need to be sure your video is fully optimized for search. That means you need to:
Select relevant keywords – use the YouTube keyword tool, which can scan your video and make suggestions. It also allows you to target your audience by demographic.
Include keywords in your video title, descriptions, tags, etc.
Optimize your tags – there’s a 120-character limit, so choose your words wisely.
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