The latest report from the Pew Research Center says that two-thirds of adults online currently use social networking sites like Facebook, LinkedIn, YouTube and others – an impressive statistic when you consider that just five years ago, Pew reported that only 5 percent of adults online were involved in social media.
So what does this mean for your practice and law firm marketing efforts?
Should you step up your social media efforts or jump in if you haven’t already? The answer is, it depends.
And what it depends upon is your Ideal Target Market (ITM).
Remember the ITM? I talk about it a lot here and we focus on it at our Rainmaker Retreat session as well. Identifying and targeting the right market is absolutely critical to the success of your law firm marketing plan. If you don’t target the right market, nothing else you do will matter. To be successful as a legal marketer and attorney, you have to start with a clear picture of your ITM.
Take a look at the breakdown of who, demographically speaking, is using social media:
If you are a personal injury attorney or DUI lawyer, you should know that 62 percent of accidents in the U.S. involve drivers who are aged 18-49. Social media makes sense for you.
If you are a bankruptcy attorney, you should know that the average age of a U.S. bankruptcy filer is 40 (the #1 age category is 35-44). Social media also makes sense for you.
You get the idea. Social media marketing is just one tool in a law firm marketing arsenal at your disposal. If it fits with your ITM, then you should be using it.
If you don’t know how, then I invite you to attend a Rainmaker Retreat, our two-day law firm marketing boot camp where you will leave with a comprehensive marketing plan for your practice that incorporates your ITM and the strategic marketing initiatives you’ll need to reach them. Here are the upcoming dates:
- October 7-8, 2011: San Francisco, CA
- October 21-22, 2011: Livingston, NJ
- December 2-3, 2011: Los Angeles, CA
Registration information is available by visiting the Rainmaker Retreat website, www.RainmakerRetreat.com or by calling 888-588-5891.
Click here to get my free report on Advanced Internet Marketing Strategies for Attorneys: How to Use Blogs as a Secret Weapon in Your Online Arsenal.
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