The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Monthly Archives: September 2011

Law Firm Marketing: How Social Media Helps Attorneys Grow Their Sphere of Influence

Posted in Law Firm Marketing, Law Firm Websites
In their recently published book titled Social Media for Lawyers: The Next Frontier (ABA, 2010), authors Carolyn Elefant and Nicole Black found only 12% of law firms are using social networks to actively promote their law firms, while 83% of non-legal, consumer focused companies and 77% of business to business companies are actively using social … Continue Reading

Understand How Consumers Use Social Media to Improve Your Law Firm Marketing Efforts

Posted in Law Firm Marketing, Law Firm Websites
While it is important to understand how social media works and the basic tenants of SEO, it is equally important to understand how your target audience is using social media so your law firm marketing efforts can align with usage patterns. New research by NM Incite, a Nielsen/McKinsey company, takes the recent Nielsen Social Media … Continue Reading

New Jersey Attorneys to Learn The 5 Rules of Internet Marketing at Oct. 20 Bar-Sponsored Seminars

Posted in Law Firm Marketing, Law Firm Websites
There couldn’t be a hotter topic to discuss than what I’ll be presenting on October 20 in New Jersey:  The 5 Rules of Internet Marketing for Attorneys: How to Ethically Use Your Website and Blog to Generate High Quality Leads for Your Law Firm. This fast-paced seminar will focus on how top attorneys are using … Continue Reading

Search Engine Marketing for Lawyers: Don’t Forget The Basics

Posted in Law Firm Marketing, Law Firm Websites
An excellent post today at SearchEngineWatch.com provides the eight basic SEO elements that should remain consistent on your law firm marketing websites to achieve a high Google rank, no matter how many times Google tweaks its search algorithms – which it does at least once a day! Summarized, here are the rules of the road … Continue Reading

When It Comes to Law Firm Marketing, Bring the B-V-R (Benefits, Value, Results)

Posted in Law Firm Marketing, Law Firm Websites
When it comes to doing business with an attorney, prospects only care about 3 things: The Benefits they receive because of your services The Value they perceive a relationship with you will bring The Results they achieve from your service If you’re an estate planning attorney, don’t sell estate plans.  If you’re a family law … Continue Reading

Why Social Media Matters for Law Firm Marketing

Posted in Law Firm Marketing, Law Firm Websites
Source: The Growth of Social Media: An Infographic   ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Free CD: Insider Small Law Firm Marketing Practices Get your free CD on Insider Small Law Firm Marketing Practices by #1 Best-Selling Author And Nationally Recognized Law Firm Marketing Expert Stephen Fairley, and listen as he reveals A Proven System To Generate More and Better Referrals, Find … Continue Reading

Social Media Marketing for Attorneys: How to Promote Your Facebook Fan Page

Posted in Law Firm Marketing, Law Firm Websites
A recent post at SocialMediaExaminer.com provides some excellent guidance on ways to promote your Facebook Fan page: Email signature – include a link to your Facebook Fan page – in fact, to all your social media pages – in your email signature. Blog post – post the reasons why people will benefit from joining your … Continue Reading

Sept. 28 Webinar: How to Answer the Question, “Why Should I Hire You?”

Posted in Law Firm Marketing, Law Firm Websites
One of the toughest questions attorneys get from a potential client is, “Why should I hire you?” The rest of that question is implied: “Why should I hire you versus any of your competitors?” Even though most prospects never ask it out loud, every single one of them is silently asking it to themselves. When … Continue Reading

Nielsen Report Reflects Growing Influence of Social Media and Blogs on Consumer Behavior

Posted in Law Firm Marketing, Law Firm Websites
Nielsen has just released its Q3 2011 Social Media Report, which looks at patterns of consumption and trends across all social media platforms in the U.S. and other major worldwide markets to more closely examine the influence of social media on consumer behavior. Here’s an infographic of the U.S. market: Highlights of the latest report … Continue Reading

Law Firm Marketing: How to Optimize Your JD Supra Content

Posted in Law Firm Marketing, Law Firm Websites
Optimizing your content is something you should be doing everywhere you appear online, and your presence on JD Supra is no exception.  Last week, the law firm marketing minds at JD Supra provided a list of five ways you can optimize your content on their website. I’ll paraphrase: 1. Review your analytics regularly. By logging in to your … Continue Reading

Discover a Highly Effective Lead Conversion Process at a Rainmaker Retreat

Posted in Law Firm Marketing, Law Firm Websites
Do you need to learn more strategies for increasing the number of leads for your law practice? Did you know there are five stages in the lead conversion process, and if you’re only concentrating on one or two, you are missing the opportunity to convert more leads into paying clients? Listen as I explain: If you … Continue Reading

News You Can Use: Consumer Reports Reviews Legal Software Products

Posted in Law Firm Marketing, Law Firm Websites
Consumer Reports doesn’t really like legal software products, and that can be good news you can use in your law firm marketing efforts. Earlier this week, Consumer Reports issued a caution to consumers based on an analysis by the Consumer Reports Money Adviser of the three most popular products – LegalZoom, Rocket Lawyer and Quicken … Continue Reading

How to Turn Your Legal Knowledge Into a Powerful Law Firm Marketing Tool

Posted in Law Firm Marketing, Law Firm Websites
Education-based marketing is one of the most powerful tools at the disposal of lawyers. There is a great amount of basic information you know about your practice area that prospects want and need to know. Think about some of the questions your clients have about child custody and divorce or how to avoid getting sued … Continue Reading