How to Turn Your Legal Knowledge Into a Powerful Law Firm Marketing Tool
Education-based marketing is one of the most powerful tools at the disposal of lawyers. There is a great amount of basic information you know about your practice area that prospects want and need to know.
Think about some of the questions your clients have about child custody and divorce or how to avoid getting sued by employees or ways to protect their intellectual property. Identify their frequently asked questions or biggest challenges and put together a short report (three to six pages long), a PowerPoint presentation, or even an audio CD, and offer a free copy to website visitors who give you their contact information. (Remember, if you cannot get visitors to call you directly, the second-best alternative is to persuade them to give you their contact information with permission to contact them.)
Give your education material a creative title that will also turn up well in an online search, such as “How to Hire a Personal Injury Lawyer” or “What Men Need to Know About Divorce” or “How to Make Money Off Your Invention.”
This kind of free educational information is a great tool you can use to start building relationships with many people who need your help but aren’t ready to walk in your door. It is not enough simply to offer people a free consultation. Almost every lawyer does that. Take it one step further and give them some great information that will help them think through the issues and challenges they are facing.
Once you have created these educational tools, find every way you can to give them away to as many people as possible.
+++++++++++++++++++++++++++++++++++++++++++++++
Free Report: How to Use Article Marketing to Increase Your Google Ranking & Control Your Online Reputation
Did you know there are thousands of directories on the Internet that will publish your articles for FREE?! Get all the details in Stephen Fairley’s latest free report, How to Use Article Marketing to Increase Your Google Ranking & Control Your Online Reputation.
Here are 4 reasons why you should publish your articles online:
- You can control what comes up when people search for your name on Google!
- Most of the Article Directories will give you a link back to your website!
- It’s FREE Marketing! The majority of these article directories do not charge anything to publish your article.
- You can look like a much Bigger Player!
To get your free report right now, click here.
http://www.therainmakerblog.com/admin/trackback/257780
