The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Optimizing your content is something you should be doing everywhere you appear online, and your presence on JD Supra is no exception. 

Last week, the law firm marketing minds at JD Supra provided a list of five ways you can optimize your content on their website. I’ll paraphrase:

1. Review your analytics regularly. By logging in to your JD Supra account and looking at how many people have viewed your profile or your articles, you will be able to see what is striking a chord with your target market – and, equally important – what is not.

2. Review the trend reports. Every month, JD Supra emails their Pro account holders a trend report for each practice area. Take note of what the hot topics are and generate content that will appeal to those readers.

3. Feed your social networks. Make sure that JD Supra is feeding your content to all your social networks – LinkedIn, Facebook, Twitter, etc. If not, contact them to set up the automatic feed. Also make sure all your social network links are on your profile.

4. Share all your content. Add all your content from publications and blogs to your JD Supra site monitoring and distribution plan.

5. Monitor feeds. JD Supra has subject-specific feeds on all the major social networking sites so you can choose the ones that matter most to you and follow them. This helps you keep track of your own content as well as follow what your competitors are doing.

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Looking for more legal marketing tactics from The Rainmaker Institute?

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