Nielsen Report Reflects Growing Influence of Social Media and Blogs on Consumer Behavior
Nielsen has just released its Q3 2011 Social Media Report, which looks at patterns of consumption and trends across all social media platforms in the U.S. and other major worldwide markets to more closely examine the influence of social media on consumer behavior.
Here’s an infographic of the U.S. market:
Highlights of the latest report include:
Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet
Americans spend more time on Facebook than they do on any other website – 53 BILLION total minutes per month.
Nearly 40 percent of social media users access social media content from their mobile phone
Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
Across a sample of 10 global markets (including the U.S.), social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users.
You can download and read the entire report here. If your target market is one that participates heavily in social media, then social media marketing needs to be an important focus for your law firm marketing plan.
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