Search Engine Marketing for Lawyers: Don't Forget The Basics
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An excellent post today at SearchEngineWatch.com provides the eight basic SEO elements that should remain consistent on your law firm marketing websites to achieve a high Google rank, no matter how many times Google tweaks its search algorithms – which it does at least once a day!
Summarized, here are the rules of the road to higher rankings:
Basic keyword SEO rules – including your target keywords in your URLs, meta tags, titles and descriptions as well as in your page content.
High quality inbound links – creating high quality, unique content that others will want to link to and reference can have a huge impact on your website ranking.
Authority – build authority for your site through participation in social media, providing commentary and links to other authoritative sources in your space and quality inbound link building.
Quality user experience – Google rewards sites that are well designed, easy to navigate, load quickly and keep visitors engaged (low bounce rates).
Fresh content – creating new content and updating old content regularly boosts authority and news ranking.
Content diversity – Google prefers diversity in format and content, so include photos, videos and presentations wherever possible.
Feedback – syndicate, promote and provide people with an easy way to share feedback via a blog hosted or linked to your website.
Browser compatibility – your site needs to be compatible with the latest browser versions, including mobile.
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Sept. 28 Webinar: How to Answer the Question, "Why Should I Hire You?"
One of the toughest questions attorneys get from a potential client is, “Why should I hire you?”
When faced with this question, most attorneys fall back on talking about the quality of their services, their experience and the size of their law firm.
Prepare to have your eyes opened to the truth when you attend our one-hour How to Answer the Question, “Why Should I Hire You?”: Creating a Unique Competitive Advantage webinar on Wednesday, Sept. 28 at 11 a.m. PT/2 p.m. ET:
- Why quality does NOT matter! (Yes, you read that correctly, quality does not matter when it comes to closing a prospect)
- The #1 reason why prospects “shop you on price”
- How most attorneys completely miss the point when talking about their experience
- The 4 biggest reasons to emphasize when talking with prospects
- Overcoming common objections attorneys encounter
- Winning over skeptics by focusing on the numbers of your practice
- Case studies of how top attorneys respond when asked the ultimate question
- How to overcome price objections even before you meet with a prospect
- How to respond if someone says, “Your price is too high” or “That’s too much money!”
- How to get potential clients to stop making price an objection once and for all
- And 8 more effective ways to answer the question, “Why should I hire you?”
To register online for the Sept. 28 webinar on Creating a Unique Competitive Advantage, click here.
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