Social Media Marketing for Attorneys: How to Promote Your Facebook Fan Page
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A recent post at SocialMediaExaminer.com provides some excellent guidance on ways to promote your Facebook Fan page:
Email signature – include a link to your Facebook Fan page – in fact, to all your social media pages – in your email signature.
Blog post – post the reasons why people will benefit from joining your fan page on your blog.
Tag other pages – find popular fan pages in your space and promote them in your updates.
Tweet – ask your Twitter followers to join your fan page.
Advertise – Facebook ads are inexpensive and allow you to target by demographic and region.
Follow button – add a Facebook Follow button to your website and blog to make it easy for people to join.
Customize – make your fan page memorable by customizing your fan page URL: https://www.facebook.com/LawFirmMarketing
Link pages – put a link on your personal Facebook page to your Fan page.
Teamwork – have everyone in the organization add a link to your fan page from their personal profiles. Don’t be afraid to ask fans to add one, too.
Cross-promote on other social media networks – add a fan page link to your YouTube videos, your Twitter, LinkedIn, Avvo and JD Supra profiles.
Use Fan Page tools – there’s a “Tell Your Fans” feature on Facebook that allows you to import a contact file so you can shoot a message to everyone you know asking them to join.
Promote in all your marketing materials – add a link to your e-newsletter template, PowerPoint slides, articles, press releases, etc.
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