Understand How Consumers Use Social Media to Improve Your Law Firm Marketing Efforts
While it is important to understand how social media works and the basic tenants of SEO, it is equally important to understand how your target audience is using social media so your law firm marketing efforts can align with usage patterns.
New research by NM Incite, a Nielsen/McKinsey company, takes the recent Nielsen Social Media Report Q3 data and digs deeper to help us all understand how we are using social media.
For example, especially relevant to your law firm marketing efforts is the fact that 68 percent of social media users rely on social media sites to provide them with reviews and feedback on services and products. Are you actively monitoring what is said about your practice on social media sites? Are you engaging and encouraging positive feedback?
Here is a graphic from the report that provides a broad overview on how people are using social media today:
It’s no surprise that a vast majority of social media users go to social media sites to socialize – not only to keep up with old contacts, but to find new ones. If your law firm marketing plan lacks a robust social media component, you’re missing out on a great and inexpensive source of generating new leads.
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Hey Stephen - I work for a marketing firm here in Houston, Texas and am always trying to keep up-to-date with the goings-on in the industry. Social media marketing has become increasingly more important to our clients and the industry as a whole. I think it is important to stress that social media should be seen as a part of an overall marketing plan. Social media gives us the opportunity to interact with our customers much more directly but we need to make sure that we are sending out a clear and unified message.
Anyways – Thanks for sharing! – Aly