The Rainmaker Blog

Why SEO Matters to Your Law Firm Marketing Efforts

Are you still trying to figure out why search engine optimization (SEO) -- the art and science of artificially boosting your website or blog to the organic results (versus paid advertising) for specific search terms – should matter to your law firm marketing efforts?

New research from the Pew Research Center shows that 92% of online adults use search engines to find information on the Web, and a majority of those use search every day:

So what SEO tactics are the most effective? SEO research firm MarketingSherpa featured this chart from their latest Search Marketing Benchmark Report-SEO Edition:

Keyword research, title tags, meta descriptions and a good URL structure are the “low hanging fruit” of SEO and should be done first. Content creation has the most impact, but takes the most effort.

If you don’t know how to integrate SEO tactics into your law firm marketing plan, then I invite you to attend a Rainmaker Retreat, our two-day law firm marketing boot camp where you will leave with a comprehensive marketing plan for your practice. Here are the upcoming dates:

October 7-8, 2011: San Francisco, CA

October 21-22, 2011: Livingston, NJ

November 11-12, 2011: Chicago, IL

December 2-3, 2011: Los Angeles, CA

Registration information is available by visiting the Rainmaker Retreat website, or by calling 888-588-5891.

***NOTE: For those of you attending the State Bar of California Annual Meeting this week, drop by our booth (#504) to talk with us about your law firm marketing goals and challenges. We’ll be giving out complimentary marketing materials that I guarantee you will find useful!


Free Report: 4 Myths That Keep Attorneys From Building A Referral-Based Practice

Referrals are the lifeblood of many law practices, and building a good referral program takes a proven process.  Stephen Fairly unveils the 4 Myths That Keep Attorneys from Building a Referral-Based Practice in his new free report.  Read and discover:

  • How to determine the best source for your referrals
  • How to explain your ideal target market to a referral source
  • How to get referrals from other attorneys
  • Whether online directories are a good referral source
  • How to network effectively
  • And much, much more!

Click here to get your free report today.


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David Swede - September 15, 2011 7:01 AM

A great demonstration of what most legal marketeers know. Don't know about the US but here there are still so many law firms that simply don't get it and won't even listen. They think that having a nice website will get them visitors. More and more in the UK, skillful seo companies are simply obtaining the leads and selling them to the lawyers. Who does this benefit ? Not the lawyers !

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