Internet Marketing for Attorneys: Communicating in the Age of Sharing
If you hadn’t noticed, I’ve begun posting infographics every Friday to help everyone ease their way into the weekend. Plus, I find that infographics are a really entertaining way to get across what we sometimes may not be able to wrap our minds around with just words alone.
Take today’s example, which is what happens in one minute in the social media world.
Communicating today is all about sharing. Just like we were told as children: it’s nice to share. But it’s no longer just nice – it’s becoming the way consumers communicate, by re-tweeting, re-posting and sharing content (usually other people’s content, like these infographics).
An important goal of your social media marketing program should be creating shareable content – articles, blogs, videos, etc. – that people find interesting enough to share. Doing so helps you establish your authority as an expert voice in your practice area.
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New Jersey Attorneys: Learn The 5 Rules of Internet Marketing at Oct. 20 Seminar
Rainmaker Institute CEO Stephen Fairley will be presenting two seminars on October 20 on The 5 Rules of Internet Marketing for Attorneys: How to Ethically Use Your Website and Blog to Generate High Quality Leads for Your Law Firm.
Sponsored by the New Jersey State Bar Association and the Camden County Bar Association, each seminar will focus on how top attorneys are using the Internet, their websites and blogs to find more and better clients for their law firms. Stephen will be sharing:
- The 5 rules for Internet marketing for attorneys
- Do's and Don'ts: the intersection of ethics and online marketing
- The 3 keys to getting your website on the front page of Google
- How to set up your website right the first time
- Avoiding common ethical pitfalls with your Internet marketing
- Lead conversion pages: how law firms are converting 10-30% of website visitors into qualified leads
- 3 most important goals of your website & blog
- The "secret weapon" of Internet marketing for lawyers
Attendees will receive 2.4 New Jersey General CLE credits. Here are the details on the two upcoming sessions:
Date: Thursday, Oct. 20, 2011 from 8:30 a.m.-10:30 a.m.
Location: ACUA, 6700 Delilah Rd., Egg Harbor Township, NJ
Cost: $77 for NJSBA members; $97 for non-members
Camden County Bar Association:
Date: Thursday, Oct. 20, 2011 from 4 p.m.-6 p.m.
Location: Camden County Bar Association, 1040 Kings Highway N., #201, Cherry Hill, NJ
Cost: $77 for NJSBA or Camden County Bar Assn. members; $97 for non-members
To register online for either of these seminars, click here.
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