Internet Marketing for Attorneys: How to Keep Up With Changes in SEO Practices
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At our Rainmaker Retreat last weekend, one attorney asked, “How can I stay up with SEO since it changes so fast?”
The answer is, unless you’re ready to change careers, you probably can’t.
There is an entire industry devoted to the practice of SEO and keeping on top of the changes in search engine algorithms that directly impact how websites are served up to searchers. To become adept at practicing SEO, you would probably need to abandon the practice of law.
SEO takes time, and small firms and solos usually don’t have much of that to devote to something other than client work and running the business. If all your time is taken up with focusing on what you can’t outsource, you should consider outsourcing your SEO to someone who can be just as effective at it – or more – than you are.
Before you do, however, be sure you have measurable goals if and when you outsource so you can see if you’re getting the bang you want for your buck.
Many solos and small firms have already decided that outsourcing is the best option for them. If you're in that group, then whomever you choose to outsource your SEO program to, just make sure they have experience working with attorneys.
When you interview a legal marketing company, be sure they meet these criteria:
- They can point to other attorneys they work with;
- They have a written blueprint for how they intend to generate leads for your law firm;
- They clearly integrate blogs and social media and see one as an extension of the other;
- They charge a flat fee that’s reasonable based on results;
- They have clearly identified strategies to track and measure actual results from your blog and social media. Having a written guarantee of results is even better.
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Free Report: 4 Myths That Keep Attorneys From Building A Referral-Based Practice
Referrals are the lifeblood of many law practices, and building a good referral program takes a proven process. Stephen Fairly unveils the 4 Myths That Keep Attorneys from Building a Referral-Based Practice in his new free report. Read and discover:
- How to determine the best source for your referrals
- How to explain your ideal target market to a referral source
- How to get referrals from other attorneys
- Whether online directories are a good referral source
- How to network effectively
- And much, much more!
Click here to get your free report today.
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