Law Firm Marketing: 5 Steps to Using Social Media for Business Development
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One of the best reasons for attorneys to use social media is that it is a very cost effective business development tool. Below is a description of the 5 steps you can take to harness the effectiveness of social media for your law firm marketing efforts. (This is how we are using social media to build our business):
1. Set up a targeted landing page. If your target market is people looking to save their home from foreclosure by filing for bankruptcy, your landing page should discuss their specific need.
2. On the landing page offer them something of value. You could offer web visitors a free special report, audio CD or white paper on a topic of interest to them. For example,
The Top 10 Questions to Ask Before You Hire a Divorce Attorney
The 7 Deadly Mistakes That Can Wreck Your Personal Injury Case
The 5 Reasons Why Business Owners Get Sued and How to Avoid Them
3. Drive traffic to your landing page by promoting it via your social media outlets. You can announce your free special report on your Facebook fan page or promote your complimentary audio CD by including the link to your LinkedIn account.
4. When they visit the landing page they can only obtain your valuable information if they give you their contact information (name, phone and email address) and by agreeing to opt into your database and be contacted by your law firm for further follow-up.
5. Use their contact information to follow up with them either by letter (good), an email (better), or a phone call (best). When you connect with them you qualify them to see if they are a good prospect for you and then offer them a complimentary consultation, if that's part of your business model.
Here at The Rainmaker Institute, we have successfully used this exact process with attorneys across the country for over 3 years. During this time we have generated thousands of qualified leads, for our company directly from our social media efforts on Facebook, LinkedIn, and Twitter!
In fact, if you would like to see a few of our landing pages and get one of our free marketing reports, click on the links below:
"How To Use Blogs As A Secret Weapon In Your Online Arsenal"
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New Jersey Attorneys: Learn The 5 Rules of Internet Marketing at Oct. 20 Seminar
Rainmaker Institute CEO Stephen Fairley will be presenting two seminars on October 20 on The 5 Rules of Internet Marketing for Attorneys: How to Ethically Use Your Website and Blog to Generate High Quality Leads for Your Law Firm.
Sponsored by the New Jersey State Bar Association and the Camden County Bar Association, each seminar will focus on how top attorneys are using the Internet, their websites and blogs to find more and better clients for their law firms. Stephen will be sharing:
- The 5 rules for Internet marketing for attorneys
- Do's and Don'ts: the intersection of ethics and online marketing
- The 3 keys to getting your website on the front page of Google
- How to set up your website right the first time
- Avoiding common ethical pitfalls with your Internet marketing
- Lead conversion pages: how law firms are converting 10-30% of website visitors into qualified leads
- 3 most important goals of your website & blog
- The "secret weapon" of Internet marketing for lawyers
Attendees will receive 2.4 New Jersey General CLE credits. Here are the details on the two upcoming sessions:
Date: Thursday, Oct. 20, 2011 from 8:30 a.m.-10:30 a.m.
Location: ACUA, 6700 Delilah Rd., Egg Harbor Township, NJ
Cost: $77 for NJSBA members; $97 for non-members
Camden County Bar Association:
Date: Thursday, Oct. 20, 2011 from 4 p.m.-6 p.m.
Location: Camden County Bar Association, 1040 Kings Highway N., #201, Cherry Hill, NJ
Cost: $77 for NJSBA or Camden County Bar Assn. members; $97 for non-members
To register online for either of these seminars, click here.
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Nice concise post Stephen. Always amazes me how many firms don't ever consider landing pages. Invariably they'll shell out good money towards a PPC campaign, but then drive users back to a multi-dimensional webpage. Big mistake!