Phoenix Legal Networking Group November 2: Creating a Unique Competitive Advantage
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One of the toughest questions attorneys get from a potential client is, “Why should I hire you?” The rest of that question is implied: “Why should I hire you versus any of your competitors?”
Even though most prospects never ask it out loud, every single one of them is silently asking it to themselves.
When faced with this question, most attorneys fall back on talking about the quality of their services, their experience and the size of their law firm. Prepare to have your eyes opened to the truth:
- The #1 reason why prospects “shop you on price”
- How most attorneys completely miss the point when talking about their experience
- The 4 biggest reasons to emphasize when talking with prospects
- Overcoming common objections attorneys encounter
The networking event and marketing seminar will be held from 5:30-7:30 p.m. on Wednesday, Nov. 2 at Target Market Media Publications (Attorney at Law Magazines), 4647 N. 32nd St., Suite B-280 in Phoenix.
Cost is $20 if you register by Oct. 31, $30 if you register by Nov. 1 and $35 on the day of the event. This covers drinks, hors d’oeurves, the networking event and the workshop.
To register for our Nov. 2 networking and legal marketing event, co-hosted by Attorney at Law Magazine, Coash & Coash Court Reporting and The Rainmaker Institute, visit www.therainmakerretreat.com/network or call 888-816-8935.
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Can’t Make Our Nov. 2 Phoenix Legal Networking Group Meeting? You Can Still Get the Answers to “Why Should I Hire You?”
If you can’t make it to the November 2 meeting of the Phoenix Legal Networking Group but still want access to the information being given at the workshop, then get our one-hour How to Answer the Question, “Why Should I Hire You?”: Creating a Unique Competitive Advantage webinar online to watch at your convenience. Learn:
- Why quality does NOT matter! (Yes, you read that correctly, quality does not matter when it comes to closing a prospect)
- The #1 reason why prospects “shop you on price”
- How most attorneys completely miss the point when talking about their experience
- The 4 biggest reasons to emphasize when talking with prospects
- Overcoming common objections attorneys encounter
- Winning over skeptics by focusing on the numbers of your practice
- Case studies of how top attorneys respond when asked the ultimate question
- How to overcome price objections even before you meet with a prospect
- How to respond if someone says, “Your price is too high” or “That’s too much money!”
- How to get potential clients to stop making price an objection once and for all
- And 8 more effective ways to answer the question, “Why should I hire you?”
To access the webinar online, click here.
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