The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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I am in New Jersey today speaking to the New Jersey Bar on Becoming a Rainmaker, and will be putting on one of our Rainmaker Retreat sessions this weekend that is co-sponsored by the NJSBA.

Social media marketing for attorneys is the hot topic these days, especially since many busy attorneys find it increasingly difficult to keep up with the rapidly changing technology and new opportunities.

The fact is, social media is like any other marketing tool – if you don’t use it right, with forethought and follow-up, it is not going to work.  And how you do it right can be gleaned from how so many do it wrong, in what I call:

The 10 Deadly Mistakes Attorneys Make When Using Social Media

1. No clear objectives and specific goals.
2. Too short of a time frame: social media is a long-term play of building relationships it's not a get rich quick scheme.
3. No budget allocated: most social networks are free, but you either have to do it yourself or you have to pay. someone else to do it for you.
4. No responsibility or accountability.
5. No tracking of results.
6. No blueprint of what works and what doesn't so you end up reinventing the wheel by trying to do it yourself.
7. Only using 1 network: most attorneys are attracted to LinkedIn but more consumers are on Facebook and Twitter. Don’t try to just use one -- you need to experiment with all of them to see where you get the best ROI.
8. Not using social media to build your database: s/he who has the biggest list wins!
9. Not taking your social media contacts “offline”.
10. Hiring a company to handle your social media that doesn't work with attorneys: While this may be a bit self-serving, it is important for attorneys who outsource their social media programs to ensure those executing the programs understand and abide by the rules and regulations attorneys must adhere to in their marketing.

The bottom line with social media is that – like most things in life – you get out of it what you put into it.

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Practice Made Perfect for Lawyers CD Set

The Practice Made Perfect CD set and manual applies Stephen Fairley’s unique High Impact Marketing System to the practice-building challenges faced by solo practitioners and partners at small law firms.  

It includes dozens of specific marketing and sales recommendations that can be easily and quickly applied to your firm, including:

• The only 7 sure-fire ways to get clients in your door NOW
• Why advertising doesn’t work for most small law firms
• The 7 reasons why people don’t buy from you           
• How to market and sell with USP’s (Unique Selling Proposition)           
• Using audio logos to attract immediate attention for your business
• Using low-cost, high impact marketing strategies           
• Strategies for achieving maximum results from all of your marketing efforts           
• How to discover your Ideal Target Market
• 3 critical factors to remember when looking for new clients
• The NEW sales cycle for professional services
• How to retain your best clients

Click here to order your Practice Made Perfect for Lawyers CD set and manual now.