Social Media Marketing for Attorneys: The Role Social Media Plays in Referrals
If you dig down a little deeper into the most recent Social Media Report released by Nielsen & Co., you will discover some interesting information about the role social media plays for consumers as a source for product and service information.
According to Nielsen, more than 60 percent of social media consumers use these sites to gather information on a product or service, with ratings and reviews from others ranking as the two top sources they trust:
Nielsen research shows that three out of five active social media users create ratings and reviews of products and services, with women being more likely than men to do so (81 percent of females vs. 72 percent of males).
Consumers are increasingly using social media platforms to express their satisfaction – or dissatisfaction – with a product or service. A majority – 61 percent – said they do this to provide companies they like with recognition for a job well done; 58 percent of users post negative reviews to protect others if the user has had a bad experience with the particular product or service.
As I have noted previously, social networks are being used more and more as personal search engines mainly because Google has become too generic and consumers often don't trust what they find there.
This trend is especially true in the under-30 age group. In fact, many social media experts are starting to point to Facebook as the new Google! Tens of thousands of searches are conducted every day on Facebook for resources and reviews of products, services, and service providers.
This long-time phenomenon of asking your friends and colleagues for a referral has simply gone viral and online. Social networks are quickly multiplying the number of connections a person can ask when seeking a referral to a trusted advisor.
++++++++++++++++++++++++++++++++++++++++++
FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal
One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In a new report on the influence of blogs, eMarketer.com found that in 2010, 51% of Internet users in the U.S. (that’s over 91 million people) read blogs, and they project that usage will go to 60% (150 million) in the next four years!
Still think blogs are a fad?
Here’s what you’ll discover when you read this report:
- Why you must have a blog in order to stay relevant
- 3 keys to successful blogging
- 7 Guidelines for achieving ROI
- Your 3 choices for managing your blog and social media efforts
- And much more!
Click here to order your free report now!
http://www.therainmakerblog.com/admin/trackback/261461
