The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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I blogged earlier this week about the recent Google algorithm update that rewards fresh and relevant content. This is great news for all of you who are already participating in Social Media and who update your websites regularly. 

Here is what Google wants – and how you can get it:

Press releases – these are timely and can be easily optimized for your keywords and key phrases. You need to not only post them to your own site, but also utilize a distribution service like PRWeb that blasts your optimized news out to the online world, including the major search engines.

Blogs – if you are not blogging yet, you need to be. If you are, you need to be sure you are posting a new blog at least 3-5 times every week. Tie your posts to something in the news and you make it even more relevant and timely.

Social Media – posting on Facebook, LinkedIn, Twitter and other social media sites provide you with the fresh, relevant juice that Google loves to reward. Contribute comments on other people’s posts for another boost.

Articles – Repurpose your press releases into articles and submit them to free article directories as well as post them on Avvo. Or grab something from the headlines and write your own spin on it for a fresh article.

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