Law Firm Marketing: Blogs Growing in Influence With Consumers
Distrust of traditional media sources is growing, and so is the influence of blogs on consumers’ purchase decisions, according to the 2011 State of the Blogosphere Report recently released by blog directory website Technorati.
The report shows that more than one-third of the consumers surveyed believe they will be getting their news and entertainment from blogs rather than traditional media over the next five years, and more than half said they trust traditional media less than they did five years ago:
More than half also said they visit blogs to get news or information:
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And almost one-third said that a blog is likely to influence a purchase decision:
There is no denying the value of blogging when it comes to law firm marketing.
When used properly, it becomes a clear, consistent voice for your practice. It entices prospects, referral sources, colleagues, clients and thought leaders to engage you in dialogue.
It keeps you top of mind. It builds visibility among your target clients. Ultimately, it earns you more of the kind of client you most desire.
Blogging is your forum to connect with the community at large and to make it clear that you are an expert in your field. But to make it the highly effective medium you need it to be, your law firm marketing and promotion strategy should include:
- A topic list designed to engage your target audience;
- A list of social media (such as Facebook and Twitter) to promote it;
- A list and schedule for article marketing services to add visibility and to feed it to reporters and thought leaders;
- An up-to-date blog that you write articles for at least 2 to 4 times per week;
- A search engine optimization formula to increase your page rank.
When you have all these things in place, you will be well on your way to creating a blog that will enhance your overall law firm marketing efforts.
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