Law Firm Marketing: Online Marketing Produces Higher Growth and Profits for Professional Services Firms
A study of 500 professional services firms from Hinge Research Institute has found that online marketing produces higher growth and bigger profits for those firms that utilize Internet marketing for lead generation.
According to the study, firms that generated 40 percent or more of their leads online grew four times faster than firms with no online lead generation strategy:
In addition, the study found that firms in the high growth category obtained at least 63 percent of their leads online, while those firms in the average growth category got 12 percent of their leads online.
And here’s the kicker: firms that generate more than 60 percent of their leads online are twice as profitable as those that generate less than 20 percent of their leads online:
What online techniques are professional services finding the most effective? Here’s a chart ranking them from 1 (ineffective) to 10 (highly effective):
This report is so relevant to law firm marketing that I will post more tomorrow, including what the research says high growth firms do differently.
++++++++++++++++++++++++++++++++++++++++++
Looking for more proven tactics from The Rainmaker Institute?
Then subscribe to our FREE monthly e-newsletter. One click of your mouse will take you to our site where you can see the current issue and subscribe to our complimentary monthly e-newsletter that will be delivered to your inbox. Each issue is chock-full of legal marketing information you can put to use right away. I think you will find the information in every newsletter something you will want to share with your staff to maximize the effectiveness of your legal marketing plan.
http://www.therainmakerblog.com/admin/trackback/264375
