Law Firm Marketing Strategies for This Never-Ending Recession
Listening to NPR the other day, I heard a report about how economic experts think that 2012 will be much the same as 2011 – very little if any growth, and no movement on the unemployment numbers.
Ugh.
If you are like many attorneys I know, this economy has really taken a toll on you. I’m not going to tell you to put on rose-colored glasses and pretend things are suddenly all better, but the reality is that we all have businesses to run and “waiting things out” is simply not an option.
What I am suggesting is that you turn this recession on its head and into an opportunity to grow by doing what may seem counter intuitive. For example:
Don’t cut back on your level of customer service—increase it. Think of this as your unique competitive advantage.
Continue to invest in marketing. Done properly, marketing is not an expense; it’s an investment. And since your competitors are holding back, then this is the perfect time to continue your marketing to help you pull past those competitors.
Call all your best clients every month. Check in with them to see how things are going and how you can help. They’ll appreciate being able to talk business owner to business owner.
Don’t make major decisions based upon your emotion. During this stressful time, it’s easy to do so. Therefore, talk to a trusted adviser or mentor and ask for their advice before you make that final decision on major issues.
Take care of yourself. Last, but not least, make sure you’re taking care of yourself—get plenty of rest and balanced nutrition and take time out just for yourself, to recharge your own batteries. Start tomorrow by enjoying a wonderful Thanksgiving!
+++++++++++++++++++++++++++++++++++++++++++++++
Get All the Law Firm Marketing Strategies You Need to Create A 7-figure Law Practice with Rainmaker In A Box: Volumes 1 and 2!
Want to discover Proven Marketing Strategies that Top Law Firms are using right now to generate more leads and referrals and convert them into paying clients?
Rainmaker In A Box: Volume 1 and Rainmaker In A Box: Volume 2 contains highly valuable legal marketing information you absolutely need to know!
Rainmaker in a Box: Volume 1 includes:
- The 5 Immutable Secrets to Building a 7 Figure Law Practice
- Secrets of Building a Referral-based Law Practice for Busy Practitioners:
- The Top 6 Most Powerful Online Marketing Strategies for Attorneys:
- Action, Accountability and Next Steps
- Data DVD: Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you watch the 4 intense DVDs.
Rainmaker in a Box: Volume 2 includes:
- 8 Proven Steps for More & Better Referrals
- 7 Strategies to Recession Proof Your Law Firm
- 6 Keys to Unlocking the Secrets of Social Media
- 5 Core Components for Highly Successful Websites & Blogs
- Data DVD: Includes all 4 PowerPoint slides for all 4 presentations. We recommend you print all these off and take notes on them as you experience these information-packed DVDs!
Purchase both sets on our website and get 25% OFF!
Click herenow to order!
http://www.therainmakerblog.com/admin/trackback/264644
