The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Yesterday I blogged about a recent study of 500 professional services firms from Hinge Research Institute on how the use – or nonuse – of online marketing impacts the growth and profitability of professional services firms.

Today’s post is about what Hinge found that high growth firms do differently that make them high growth. They looked at high growth firms that generate 40 percent or more of their leads online and found that these organizations:

• Update their websites more frequently
• Use online contact forms much more frequently
• Were twice as likely to have redesigned their website over the past year
• Are generating five times more online leads and twice as many new hires
• Are twice as profitable than average growth firms

So what do high growth firms do differently than average growth firms? Take a look:

Examining the effectiveness of these online techniques, high growth firms showed an advantage in every category:

Did you know that you can learn about all of these online strategies used by high growth professional services firms -- and how to implement them immediately at your law firm -- at a Rainmaker Retreat? For more information and to register for an upcoming session, visit www.rainmakerretreat.com.

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