Law Firm Marketing: Why You Need a Lead Management System
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If your law firm marketing program is working well, it should be producing a large number of lead opportunities for you. What you do with those opportunities is nearly as important has generating the opportunities.
First, you should develop strategies for increasing the number of leads and tracking them. Legal marketing can do some of the heavy lifting for you on identifying lead prospects. But going from a possible lead to a genuine lead and prospect requires a well-designed system that includes follow through.
Second, you should develop a system for tracking all incoming leads and where the leads are in the sales pipeline. Once a lead comes in, someone has to be tasked with keeping track of the lead status so leads do not fall through the cracks. Lost leads are lost opportunities, and are akin to leaving money on the table. They also hurt your reputation with your referral sources if they supplied the referral and you didn’t follow through on the lead.
A good lead system should:
- Sort and prioritize leads
- Assign leads to members of the firm for follow up
- Maintain the follow-up system and hold the firm members accountable
Converting possibilities and referrals into leads is one of the key conversion tasks of your firm. Generating referrals from your legal marketing strategy is the first step in building your business.
Converting those leads into clients, and ultimately referral sources, is how you grow your firm into what you envisioned when you began. Without a good lead flow system, the likelihood of you maximizing the possibilities of your marketing program is slim.
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Learn How to Convert Leads Into Paying Client at Nov. 17 Webinar
After paying your employees, the most costly part of your law firm is Lead Generation.
This year your law firm will spend almost 10 times as much generating new leads as it does servicing existing clients!
Generating leads for your law firm is very expensive, yet a common complaint of many attorneys is that they “need more leads.”
Lead Conversion is the most overlooked area at most law firms and it has the potential to save you tens of thousands of dollars this year!
How? By helping you convert more of those costly leads into more paying clients!
Come join us for a one-hour webinar on Thursday, Nov. 17 at noon PT/3 p.m. ET and learn:
- 3 major areas to examine when analyzing your law firm
- 5 numbers every law firm must track to increase their conversion rates
- A simple diagnostic tool you can use to track your leads and fix your follow up
- A proven system for converting more leads into paying clients
If you can’t sit in on the live version of this webinar, you can watch it at your convenience by registering now. All registrants receive a recording of the webinar to watch at their convenience.
Click here to sign up now.
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