A post last week at SocialMediaExaminer.com provided a list of 26 social media stats that demonstrate why social media is changing how small businesses market themselves. 

If social media is not integrated into your law firm marketing program yet, there should be no doubt left as to why it shouldn’t be after you read these stats:

  1. Facebook now has over 800 million active users.
  2. More than 8 of 10 Americans use a social network.
  3. Americans spend more time on Facebook than any other website.
  4. 4 in 10 Americans access their social media accounts through mobile devices.
  5. Of all time spent online, 23 percent is spent on social networking sites.
  6. Facebook is the #1 social network with Americans spending 10 times more time on Facebook than Twitter or LinkedIn.
  7. Adult social media users are more active offline and have greater influence than their peers.
  8. More than 400 million Facebook users log in every day.
  9. The average Facebook user has 130 friends and is connected to 80 pages, events and groups.
  10. Facebook has 900 million pages, groups and events that people interact with on the site.
  11. Facebook hosts over 7 million apps – 20+ million are downloaded daily.
  12. Three-fourths of Facebook users are outside North America and Facebook supports 70 different languages.
  13. Business brands that post on Facebook every day reach 22 percent of their fan base every week.
  14. 91 percent of online Americans access a social media site every month.
  15. 98 percent of 18-24 year-olds access a social account every month.
  16. College towns log into Facebook the most.
  17. The average Facebook user spends 20 minutes on their account every visit.
  18. Most Facebook users log in 3-4 times weekly.
  19. 1 of 5 social network users visits another social site after leaving one.
  20. 81 percent of small businesses use social media to connect with customers and generate leads.
  21. 44 percent of small business decision-makers use social media.
  22. Of those small business decision-makers who use social media, 86 percent use Facebook, 41 percent used LinkedIn and 33 percent use Twitter.
  23. 50 percent of small business owners report getting new customers via social media, primarily Facebook and LinkedIn.
  24. Facebook and Twitter users who follow brands are more likely to buy from those companies.
  25. Small businesses don’t have to spend a lot to get results – 60 percent spend less than $100.
  26. It only takes 20 people to bring an online community to a significant level of activity.

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