The Rainmaker Blog

The Rainmaker Blog

Law firm marketing and business development strategies

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Monthly Archives: December 2011

More Research on Social Media Marketing by Attorneys: Some Doing It, Many Not Doing It Right

Posted in Law Firm Marketing, Law Firm Websites
If you wanted to buy a new golf club, would you go to a tennis shop? According to a new research study conducted by Vizibility Inc. and LexisNexis, apparently some attorneys would.  One of the more interesting factoids the survey revealed is that only 4 percent of lawyers use the word “lawyer” in their online profiles. Yet … Continue Reading

The BEST Office Christmas Party EVER!

Posted in Law Firm Marketing
Stephen doesn’t know I’m making a “guest” post on our Rainmaker blog today, but I just had to share this with you… I’m the Director of Marketing at The Rainmaker Institute and I just wanted to tell everyone that last Friday I attended the BEST office holiday party EVER and I really wanted to share … Continue Reading

Want to Potentially Double Your Revenue in 2012? Attend a Rainmaker Retreat!

Posted in Law Firm Marketing, Law Firm Websites
California attorney Robert Firth attended a Rainmaker Retreat in Las Vegas recently and has “no doubt” that implementing the strategies he learned will double his revenues in 2012:     Now you can register for a 2012 Rainmaker Retreat by Jan. 1 and Get a $397 Gift FREE Is growing your law practice to greater … Continue Reading

What Lawyers Can Learn About Social Media From Holiday Shoppers

Posted in Law Firm Marketing, Law Firm Websites
A recent poll of 4,500 adult consumers by a marketing firm called Mr. Youth, a FastCompany Top 10 Most Innovative company, showed that social media has been a significant influence on holiday shopping purchases this year.  The survey showed that 66 percent of the respondents said that they had made a purchase based on recommendations … Continue Reading

LexisNexis Survey Finds Law Firms Still Lagging in Social Media Adoption

Posted in Law Firm Marketing, Law Firm Websites
The results of a survey by Burson-Marsteller, commissioned by LexisNexis, finds that social media adoption – at least by what is classified as “leading law firms” around the world – is still lagging behind many professions. Here’s an infographic snapshot of the results: Perhaps what is most surprising is the low usage of two of … Continue Reading

Insight on Building a Multi-Million Dollar Law Practice From One Who Did It

Posted in Law Firm Marketing, Law Firm Websites
Mark Herrman, who is VP and Chief Counsel-Litigation at Aon and writes the Inside Straight blog at AbovetheLaw.com, wrote a tremendously insightful post yesterday about building a law practice from scratch.  I recommend you read the entire piece here. Herrman’s post resonates as a candid glimpse into the reality of what it takes to build … Continue Reading

Register for a 2012 Rainmaker Retreat by Jan. 1 and Get a $397 Gift FREE

Posted in Law Firm Marketing, Law Firm Websites
Is growing your law practice to greater and more profitable levels on your list of New Year’s resolutions this year? If so, then your first step is to register for our Rainmaker Retreat two-day law firm marketing boot camp.  We have two sessions coming up: January 27-28, 2012 – Las Vegas, NV February 10-11, 2012 … Continue Reading

Law Firm Marketing: The Top 10 B2B Content Marketing Tactics

Posted in Law Firm Marketing, Law Firm Websites
We all know that “cash is king” when it comes to successfully managing your own business, but when it comes to B2B marketing, content is king.   A new study by MarketingProfs and the Content Marketing Institute, which surveyed almost 1,100 B2B marketers in August 2011, has found that 90 percent of B2B marketers use content … Continue Reading

Marketing for Lawyers: Highlights from a Recent Rainmaker Retreat

Posted in Law Firm Marketing, Law Firm Websites
The last Rainmaker Retreat for 2011 was held last weekend in Los Angeles, attracting an enthusiastic group of attorneys and staff eager to learn about the proven law firm marketing strategies that will help them generate more leads, convert more prospects to clients and achieve greater levels of success in 2012. Listen to the takeaways … Continue Reading

Law Firm Marketing: How to Develop Online Videos That Produce Leads

Posted in Law Firm Marketing, Law Firm Websites
YouTube set a new record this October with more than 20 Billion video views, according to comScore Video Matrix data. Approximately 184 million U.S. Internet users watched an average of 21.1 hours each of online video in October.  The comScore data also showed that for the first time Facebook ranks 2nd in online video viewers, with … Continue Reading

Law Firm Marketing: Give Yourself the Gift of More Referrals This Holiday Season

Posted in Law Firm Marketing, Law Firm Websites
The holidays provide an excellent opportunity for attorneys to rededicate themselves to cultivating referrals for the upcoming year. Interestingly, many attorneys fall short when it comes to cultivating referral sources as part of their law firm marketing efforts.   Below are six proven steps you can take in your law firm marketing and referral strategy to … Continue Reading

Law Firm Marketing: How to Build Authority for Your Law Firm Website

Posted in Law Firm Marketing, Law Firm Websites
A primary goal of law firm marketing is to build authority for you and your practice among likely prospects. This is done via a myriad of law firm marketing strategies, both offline and online.  Internet marketing firm Vertical Measures developed this insightful infographic that shows all the steps necessary to build authority for your law firm … Continue Reading