Internet Marketing for Attorneys: Avoid These 5 Costly Errors on Your Law Firm Website
You should know by now that if you do not actively market your law firm, few people will know you exist. Your law firm relies on finding quality prospects – and there is no better tool for this than the Internet (remember that referrals will likely check out your website prior to calling you to see if you might be a good fit for their needs).
Here are five law firm marketing mistakes many lawyers make on their websites:
1. Using legal jargon - Although your website is for a law firm, you will want to stay away from the legal terminology. You must remember that your potential clients are average citizens who do not have a law degree. More than likely, if you create a website that is too hard to read, people will quit without getting too far. You actually only have about thirty seconds before they decide to either keep reading or move onto the next website.
2. Not targeting your Ideal Target Market (ITM) - Many times lawyers will not take the time to evaluate their ITM. This mistake can very well cost you quality prospects. Once you clearly define your target market you need to clearly communicate it on your website. Otherwise, you end up wasting time and energy on low quality prospects.
3. Using a legal directory website - This is not a good idea for your first website. They will set you up with a sub domain on their website. You must have your own domain. You should not lease, rent or license your website domain from anyone.
4. Not incorporating a blog into your website – Google loves fresh content, and the best way to keep adding fresh content to your website is by incorporating a blog. Attorneys who consistently rank high in search add content to their site 3-5 times a week through blogging.
5. Not using the right keywords - This can be a very serious website mistake. Your goal is to have qualified prospects visit your law firm's website. Those people will be searching by typing in familiar words or phrases for what they need information on. These words or phrases are known as keywords. You want to include these keywords in your content, so that your website will be one that pulls you up on the ranking page.
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