Law Firm Marketing: How to Promote & Grow Your Blog
Blogs are one of the best ways to get to the top of Google for targeted search results. Google loves fresh content and when done right, a blog is the best way to push fresh content into the search engines.
In addition, social media research indicates companies with blogs generate 67% more leads than companies that do not have a blog!
There is no denying the value of blogging when it comes to law firm marketing.
When used properly, it becomes a clear, consistent voice for your practice. It entices prospects, referral sources, colleagues, clients and thought leaders to engage you in dialogue.
It keeps you top of mind. It builds visibility among your target clients. Ultimately, it earns you more of the kind of client you most desire.
Blogs hold a unique position in the online media landscape because they have become an accepted source of information. Here are some tips on how to successfully grow your blog:
Engage with other online communities. Become known on other relevant blogs by contributing valuable content to pick up audiences for your own blog.
Write about what you know. If you are passionate about your law practice, share it.
Provide engaging content. Be the spark that starts smart conversations online.
Answer questions. Solicit feedback and keep the conversation going.
Offer real value. Dive deep into your subject matter to keep readers wanting more.
Create content to match needs. Speak to your target market in your blog about the legal issues that concern them.
Make readers feel good. If someone posts a thoughtful comment, respond to it with appreciation. If you disagree, do so gracefully.
Give more than you get. Offer readers something of value like a free e-book or newsletter subscription. Post on a regular schedule so your readers are always getting something new from you.
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FREE REPORT: How to Use Blogs as a Secret Weapon in Your Online Arsenal
One of the secret tools of Internet marketing for attorneys is the power of having a targeted blog. In a new report on the influence of blogs, eMarketer.com found that in 2010, 51% of Internet users in the U.S. (that’s over 91 million people) read blogs, and they project that usage will go to 60% (150 million) in the next four years!
Still think blogs are a fad?
Here’s what you’ll discover when you read this report:
- Why you must have a blog in order to stay relevant
- 3 keys to successful blogging
- 7 Guidelines for achieving ROI
- Your 3 choices for managing your blog and social media efforts
- And much more!
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