Law Firm Marketing: Knowing the Numbers That Run Your Practice
Key Performance Indicators (KPIs) are the numbers that make your law firm run. Here are some common numbers you should know:
How much money do you need each and every month to make payroll and keep your doors open?
How many new clients do you need to bring in every month to break even?
What is your average profit margin per client?
Which types of cases produce the highest profit margin?
What percentage of people who visit your website end up calling your office?
What percentage of prospects that call your office come in for a free consultation?
What percentage of prospects that come in for a free consultation become clients?
What is your average new client worth?
If you don’t know these and other important numbers, how on-target are the decisions you are making about marketing and running your law firm on a daily basis likely to be?
Learn all about it by joining me next Thursday, Dec. 15 for a one-hour webinar on Key Performance Indicators: Knowing The Numbers That Run Your Law Firm at 3 p.m. ET/11 a.m. PT.
In this fast paced webinar, sponsored by the Legal Marketing Association, I will give you the specifics that will allow you to view KPIs from the Partner’s perspective, how to determine which analytics you need to measure, and how to communicate the relevant data to Partners so you are viewed as a valued member of the decision-making leadership team.
Discounts are available for LMA members. For more information and to register online, click here.
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