Law Firm Marketing: The Rise of Inbound Marketing
Those of us immersed daily in the world of law firm marketing sometimes tend to forget that attorneys speak a language all their own...the language of law, not marketing.
There are times when I am making a presentation at a Rainmaker Retreat or Bar Association meeting that I see confusion creep across the faces of the lawyers in attendance when I sprinkle that presentation liberally with law firm marketing terminology.
The Internet was the catalyst for the rise of inbound marketing via social media, blogging, search engine optimization, online video, etc. The Internet has also led to the ongoing demise of traditional outbound marketing techniques – TV ads, telemarketing, snail direct mail, and so on – which are intrusive forms of marketing we no longer tolerate.
Here is a succinct visualization of Inbound Marketing by upstate New York web marketing firm Volinsky Consulting:
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