LexisNexis Survey Finds Law Firms Still Lagging in Social Media Adoption

The results of a survey by Burson-Marsteller, commissioned by LexisNexis, finds that social media adoption – at least by what is classified as “leading law firms” around the world – is still lagging behind many professions.

Here’s an infographic snapshot of the results:

Perhaps what is most surprising is the low usage of two of the most powerful social media tools for attorneys: blogging and online videos. These tools are terrific for attorneys to help establish credibility and authority, to speak directly with prospects and to get your voice out there. So why are they lagging behind LinkedIn, Twitter and Facebook?

My guess is, the amount of effort it takes to produce blogs and videos.   Which is too bad, because this kind of content is what Google and other search engines reward the most. 

I recently posted a blog giving 26 reasons why social media should be a part of law firm marketing programs. If you didn’t read it here, perhaps you picked it up in the latest LexisNexis Best Practices in Lawyer Blogs newsletter...they graciously included my post in their roundup.


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Joshua - February 10, 2012 10:59 AM

Do you take into account any legal concerns for law firms to post certain things? I know pharmaceutical companies shirk social media due to restrictions.

Good question, Joshua, and the answer is yes. Those of us who work almost exclusively with attorneys are well aware of the guidelines that govern behavior when it comes to law firm marketing, which is why it is important for attorneys who outsource their social media efforts to be sure they work with a firm that is sensitive to the need to follow ABA and state guidelines.

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