More Research on Social Media Marketing by Attorneys: Some Doing It, Many Not Doing It Right
If you wanted to buy a new golf club, would you go to a tennis shop? According to a new research study conducted by Vizibility Inc. and LexisNexis, apparently some attorneys would.
One of the more interesting factoids the survey revealed is that only 4 percent of lawyers use the word “lawyer” in their online profiles. Yet people who search online for legal services use that term almost 40 percent of the time. 23 percent of attorneys use “counsel” in their profiles, but only 3.5 percent of people use that search term.
As they say in Texas, too many of y’all are drilling a dry hole.
The survey turned up significant differences in how small firms (1-5 attorneys) use social media vs. how large firms market on social media networks. Small firms and solos rely much more on social media to generate leads (70 percent), while only 37 percent of large firms utilize social media networks for new business opportunities.
The survey results were released as an infographic:
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