What Lawyers Can Learn About Social Media From Holiday Shoppers
A recent poll of 4,500 adult consumers by a marketing firm called Mr. Youth, a FastCompany Top 10 Most Innovative company, showed that social media has been a significant influence on holiday shopping purchases this year.
The survey showed that 66 percent of the respondents said that they had made a purchase based on recommendations made by friends or family on a social media site. Which shows the growing influence of social media sites as forums for referrals – and, as we all know, referrals are the lifeblood of many a law practice!
Here’s an infographic on the survey results:
Note that businesses using social media correctly enjoy higher levels of trust among consumers, and are able to command a higher price because of it.
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