The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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A couple of days ago I blogged here about the importance of making content marketing a key legal marketing tactic in 2012. 

As luck would have it, on the same day one of my favorite staying-on-top-of-trends websites, Mashable.com, published an article listing six turnkey tools for content distribution that can help lawyers quickly become publishers across the web and social media networks. These tools include:

Outbrain – Have you ever read a story on a major media site and see a list of headline links under the story that said “Sponsored” or “Related”? Outbrain takes an RSS feed of your content or links and matches them with stories sites like CNN, Fox News, Hearst, MSNBC, etc. for a few cents per click. 

SimpleReach – Have you ever read a story and then seen a box “slide” in from the side of your browser that says “Recommended for You”? That’s SimpleReach at work. You load the Slide tool on your website or blog and it finds the content that is most shared – and most likely to be shared – and encourages readers to share it. Free.

ARC – A new PRNewswire product, ARC distributes your video or other multimedia content across social networks, blogs, 6,000 media outlets and the top 100 video sites. A paid service.

Zemanta – Use this plug-in on your blog to get tips and advice, suggestions for related content and images and promotes your content to other bloggers and sites to link to. Mashable calls it “a link distribution engine cleverly disguised as a text editor plug-in.” Free.

TubeMogul OneLoad – allows you to upload your video once, then this service distributes it across a wide network of social and video networks. It has analytics so you can track your views. Free.

StumbleUpon – inexpensive pay-per-click content distribution tool that serves users content according to their specified requests. 

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