The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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Social media is increasingly being integrated into search engine results, and even though Google and Twitter are not playing nice right now, user preference will eventually win out and Twitter should be back in the Google game before long.

That said, tweets are included in the first page of Bing and other search engine results, and need to be part of your law firm marketing SEO strategy. Here are some tips on how to boost your law firm marketing SEO with Twitter:

Select SEO-friendly names. When you set up your Twitter account, you choose two names – a real name, which is yours or the name of your firm, plus your user name. Think of what your prospects would use to search for you, and use the most relevant term(s).

Keep it professional. When you’re using any social network to further your business goals, be sure you keep it professional and relevant. Tweet about things that are top-of-mind to your prospects, using relevant keywords and #hashtags.

Link. Put links to your websites and blogs in your Twitter profile. Include links to topical blog posts and promote on Twitter – even though Twitter adds a “nofollow” attribute to links in tweets (which basically tells a search engine to ignore it), if you drive more traffic to your website and/or blog, that will help your SEO.

Promote. Add the Twitter button to your websites and blogs and ask people to follow you. Be sure to link your Twitter account from all your other social network profiles.

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