Internet Marketing for Attorneys: SEO Makes Biggest Impact on Lead Generation

Posted on January 21, 2012 by Stephen Fairley

According to WebMarketing123’s 2011 State of Digital Marketing Report, which surveyed 500 B2B and B2C marketing professionals, SEO makes the largest impact when it comes to generating leads. 

53 percent of all survey respondents said SEO makes the largest impact on generating leads, followed by 28 percent for PPC and 19 percent for social media. Not surprisingly, 75 percent of the B2C marketers are most active on Facebook (75 percent), while B2B marketers are more active evenly across the three leading social networks – Facebook (34%), Twitter (26%) and LinkedIn (25%).

Here is an infographic outlining the findings from this survey:

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Zachar Law Firm - January 23, 2012 1:01 PM

SEO has always been the front runner in lead generation and exposure online. Anyone looking through their analytics will see the obvious traffic coming from SEO. The key here is that with the integration of Social Media in your campaign will only strengthen the foundation for your SEO. in 2012 I truly believe you will see a change in landscape with SEO and Social Media needing to be used together to see substantial results. Great post!

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