Law Firm Marketing: How to Become a Go-To Source for Journalists
Do you ever wonder how certain attorneys in your community seem to be the quoted experts in local news and media stories? How did that happen? And why aren’t you being contacted?
The truth is that like most businesses, media has had to become lean and mean in these trying economic times, with fewer journalists covering more ground. So it’s not surprising that journalists are turning to online services that provide them with immediate access to relevant sources for their stories.
The good news is that you can sign up for these services and add yourself to the list of sources for your market area and area of legal expertise. Here are two popular services journalists are using every day to get quotable sources:
HelpaReporter.com – known as HARO (Help a Reporter Out), this service sends you email queries every day that you can sort through to see if you are a relevant source. HARO has evolved into a social media network with more than 100,000 members – including 30,000 journalists. Journalists write their own queries, and when you respond, you are responding directly to the journalist. HARO has several membership levels – from free (you receive all queries, which can be a little cumbersome to sort through) to three levels of paid membership that allows you to filter alerts by keyword, build a profile on the HARO site that journalists can review, access to the online searchable database of queries, text alerts to your phone so you can meet tight deadlines, and more.
ProfNet Connect – a service of PRNewswire, ProfNet Connect also sends out daily media queries via email to members and you respond directly to the reporter if there is a fit. Members are allowed to create detailed profiles (with keywords) and upload videos, photos and documents that are made available to media as well as indexed by all major search engines. ProfNet Connect is offered only to PRNewswire members; annual membership fee is $249.
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