Social Media Marketing for Attorneys: Fans Aren't Just for Sports Teams Anymore
The NFC and AFC Championships are on today, and millions of fans across the country will be gathered in front of their flat screens rooting on four teams, hoping to see their team advance to the Super Bowl in Indianapolis.
Last fall, Forbes published an article on the NFL’s most valuable teams. The #1 team – the Dallas Cowboys – didn’t even make it to the playoffs this year, and has not made a trip to an NFC Championship game for 15 years. So what makes the Cowboys America’s (most valuable) team? Fans. Not only the average Joe football fan, but sponsors who pay big bucks – a highly profitable fan base that Jerry Jones leverages to build his brand.
Attorneys need fans too, to build their brand and develop referrals, and social media plays an increasingly important role in achieving that goal as demonstrated by this infographic:
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