Social Media Marketing for Attorneys: How to Create a Winning! Social Media Strategy
“Winning!” This was one of the most popular catchphrases of 2011, uttered by actor Charlie Sheen during his media meltdown maelstrom last year. If only our own infinitely more reasonable utterances could catch such fire in the social media universe....
Since we would never recommend becoming that detached from reality in order to create a ripple in the social media ocean, here are some tips on how to create a Winning! social media strategy:
Mission. Whether you want to generate more leads or merely enhance your brand in the social media world, you must first set your goals. Be specific.
Market. Define your target market then research their habits, needs and social media activities.
Message. Craft the message that will best appeal to the needs of your target market and find the keywords that reinforce that message.
Media. Decide which social networks are best for attracting followers and readers who are in your target market.
Medium. Decide what kind of content will help you reach your target – blogs, videos, e-newsletters, etc.
Mix. Mix in your social media marketing with your current marketing efforts, adding links to your website, blog, e-newsletters, etc.
Management. Decide who will be responsible for posting , how often you will post, who will manage replies and other management tasks so your social media marketing campaign doesn’t flounder.
Measurement. Measure your stats to see if your audience is growing and what messages and strategies are paying off for you. Then do more to build on that success.
Money. Budget for your social media marketing effort and measure your ROI. If you need to hire outside help, that costs money.
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Want to Learn More Social Media Marketing Techniques for Attorneys? Attend a Rainmaker Retreat!
If you are interested in building a lifestyle law practice through effective law firm marketing, then come to one of our upcoming Rainmaker Retreats:
January 27-28, 2012 – Las Vegas, NV
February 10-11, 2012 – Orlando, FL
March 30-31, 2012 – San Diego, CA
April 27-28, 2012 – Chicago, IL
If you want to learn more about the Rainmaker Retreat and why it is a proven legal marketing system that has helped over 8,000 attorneys find more and better clients, then register now for one of our one-hour complimentary teleseminars:
Wednesday, January 11
12pm PT | 1pm MT | 2pm CT | 3pm ET
Thursday, January 26
1pm PT | 2pm MT | 3pm CT | 4pm ET
Join us and learn why the Rainmaker Retreat is the one law firm marketing boot camp you cannot afford to miss!
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