Yes, YouTube is so ubiquitous its name is now a verb. And important enough that a senior YouTube executive was the keynote speaker this month at the 2012 Consumer Electronics Show in Las Vegas, where he predicted that video would soon account for 90 percent of all the traffic on the Internet.
According to Nielsen, in November 2011 there were 167 million unique U.S. video viewers who spent more than five hours during the month watching online video. YouTube had the lion’s share of this audience, with 131 million unique viewers.
But YouTube is so much more than just a video channel. It is now the second largest search engine on the Internet, just behind Google. Another big reason why attorneys who are nowhere to be found on YouTube are missing great opportunities for branding as well as for SEO.
Here are some tips on how to get started marketing yourself and your law firm on YouTube:
Create a branded channel. Name your channel in a way that explains what you do, not with the name of your firm – for example, if you are a family law attorney in Phoenix, you may want to call it something like Phoenix Divorce Legal Network.
Tag your video content with keywords. Tagging and titling your video with the keywords your target market uses to search for the information you are providing is key. YouTube has a keyword system called Tags that is a useful tool for helping you do this.
Use annotations. YouTube offers several different ways for you to annotate your videos: Speech Bubbles are graphic pop-ups you can use to highlight what someone is saying during the video, Notes are boxes that you can locate anywhere on your video where you can embed a link to your website or blog, and Spotlights are transparent boxes with text used to highlight specific areas of a video that appear when a user rolls their mouse over them.
Use Promoted Videos – this is a paid search option similar to Google Adwords, allowing you to create ads for your videos to promote them across the network.
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