Law Firm Marketing: How and When Your Target Market Uses Media
I have posted often about the importance of finding your ideal target market – for example, here and here and here – before you embark on any law firm marketing program.
A recent report on Media Consumption by Magid Generational Studies and Advertising Age provides a fascinating glimpse into the media tools used by each generation and when they use them.
The relevance of media consumption habits to your law firm marketing plan is critical because you not only need the right message, you need the right channel and the right timing to get your law firm marketing....well, right.
Here is an infographic produced by MBAOnline that details the findings:
Created by: MBA Online
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Free Report: 4 Myths That Keep Attorneys From Building A Referral-Based Practice
Referrals are the lifeblood of many law practices, and building a good referral program takes a proven process. Stephen Fairly unveils the 4 Myths That Keep Attorneys from Building a Referral-Based Practice in his new free report. Read and discover:
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- And much, much more!
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