Law Firm Marketing: Persistence Pays...Celebrate ALL Wins!

As business owners, we are often told that persistence pays.  However, as the demands pile on, bills flow in and the stress of running a practice takes hold, it is easy to forget this nugget of wisdom.

Whether you are starting, building or maintaining a life-style law firm, it is important to keep in mind that persistence pays – and to remind ourselves to celebrate ALL wins.

Why? Because when you celebrate a win you:

1.       Acknowledge the accomplishment.

2.       Reinvigorate yourself and the team with positive energy.

3.       Become hopeful about moving forward successfully.

Over six months ago, we began what was to become an odyssey to get our logo on the side of our office building.  An easy task, some might think. However, it turns out that the city had incorrect architectural documentation -- it took 6 months, 35 emails and dozens of meetings and phone calls to finally get the sign approved and hung.

Special kudos to TRI team member Jessica Johnson, who saw this project through to fruition and got this tasty show of gratitude for her efforts:

So for us at The Rainmaker Institute, Valentine’s Day last week was extra special because the sign was finally hung.

That simple act of hanging our sign represents a lot more than building identification.

It unified the team, it represents all that we stand for and it shows the world that we are a company that proudly promotes itself and our ability to positively impact thousands of attorneys looking to Increase lead generation, enhance client conversion and improve client retention.

We wanted to share our win with you and remind you that no matter how small the accomplishment, be proud and celebrate the wins you accomplish on a day-to-day basis.

It will keep you motivated, make your team feel wonderful and make all your challenges a little more tolerable.


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