Law Firm Marketing: Top 10 Tactics for Growing Your Email List
Last month, I blogged about How to Increase Your Email Marketing Effectiveness – but this is only half the equation of a successful email marketing program. The other half is how to grow your email list.
According to the new MarketingSherpa 2012 Email Marketing Benchmark Report, these are the Top 10 tactics for growing an email marketing list:
The most effective tactic is to add an opt-in request to the purchase process. The research shows that only 31 percent of professional services firms do this, so many attorneys are missing the opportunity to capture emails when they sign on new clients.
The most popular tactic used by 75 percent of email marketers is a website registration page. You can increase the number of email subscribers through your website if you make sure an opt-in request is on each page of your site and by adding opt-in requests to all your social media network pages and blogs.
In fact, every time you communicate with a former, current or prospective client is an opportunity to include an opt-in request – whether it’s a subscription to your e-newsletter or blog or a request to like your Facebook page or follow you on Twitter.
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FREE REPORT: 8 Reasons Small Firms & Solos Should Publish an E-newsletter PLUS 3 Steps to Get Started
In less than a few hours a month, you can produce an effective electronic newsletter, also known as an “E-newsletter.”
An E-newsletter is a customized electronic newsletter that is commonly used in business, but rarely in the field of law. If you are truly interested in the long-term success and sustainability of your practice, you need to learn how to leverage technology and the Internet to build it.
Here’s what you’ll discover when you read this report:
- The cost benefits of an e-newsletter
- How to incorporate your e-newsletter with your social networking
- How an e-newsletter supports your marketing efforts
- How to get started right away with your e-newsletter
- And much, much more!
To get your free report now, click here.
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