Law Firm Marketing: Top 10 Ways to Generate Leads From Your Blog
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Generating qualified leads from your law firm marketing blog should not be a “happy accident” – you put time and money into producing a blog, and you want a return on your investment. To help you realize a good return in the form of qualified leads, here are the Top 10 ways you can use your blog to generate leads:
1. Focus on your prospect’s “point of pain”. One of the primary reasons someone hires an attorney is to alleviate some type of "pain". Use your blog to identify their pain and effectively communicate how you will help them resolve it.
2. Educate. A blog helps you build the context around your practice by allowing you to showcase your expertise for solving problems that affect your prospects. Offer downloadable reports and other helpful aids, and always write with your prospect in mind.
3. Create digestible content. Keep things relatively short and add links and graphics that entertain and reinforce your message.
4. Post regularly. Blogs are about establishing a relationship with prospects, and the most important part of building a relationship is communication. You need to post 3-5 times a week to keep the conversation going.
5. Converse. And since it is a conversation, allow your readers to comment and take the time to respond.
6. Use SEO. Make it easy for prospects to find your blog by using SEO best practices – see my post from last month on the Top 10 SEO Essentials for Your Law Firm Marketing Websites.
7. Showcase your people. Allow more than just one person to post on your blog to showcase the diverse talents of the people at your firm.
8. Make it easy to share. Add social share buttons and Forward to a Friend functionality so your content can go viral.
9. Include a call-to-action. Make is easy for prospects to contact you with questions – most people use a Contact responder or email as a first step in determining if they want to do business with you.
10. Promote. Promote your blog on other social media networking sites, your own website, in your email signature, your e-newsletter, etc.
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