Social Media Marketing for Attorneys: How to Evaluate a Social Media 'Expert'
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Social media is all about sharing, so when I come across a thought-provoking post on another of the many social media blogs I frequent, I like to share it.
Today’s shared post is not only entertaining writing, it also imparts some valuable information that attorneys who are considering outsourcing their social media efforts should know.
These are the 10 Questions to Evaluate a Social Media Expert; you can read the full post with the answers to these questions here.
- Do you have a blog?
- When did you start in social media?
- What is social media?
- What is a social media campaign?
- How do you monitor social media for clients?
- How to you measure ROI?
- How do you build an audience?
- Do you offer a guarantee?
- How did you learn social media?
- How does social media impact SEO?
A growing number of attorneys are outsourcing their blogging efforts and social media campaigns to organizations like ours (full disclosure: yes, we have a program for attorneys to manage their blog and social media). When you outsource, you can focus on end results, not the process and hopefully you will be working with professionals who do this for a living. It’s not just another item on their to-do list, it is the very service you are paying them to provide for your firm.
When you interview an outsourced legal marketing company, be sure they meet these 5 criteria:
- They can point to other attorneys they work with;
- They have a written blueprint for how they intend to generate leads for your law firm;
- They clearly integrate blogs and social media and see one as an extension of the other;
- They charge a flat fee that’s reasonable based on results;
- They have clearly identified strategies to track and measure actual results from your blog and social media.
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