Social Media Marketing for Attorneys: Why the Good/Fast/Cheap Rule No Longer Applies
There used to be an expression that marketing people liked to use with clients: “When it comes to marketing, there’s good, fast and cheap – you can only have two.”
In other words, if you wanted something fast and cheap, it wouldn’t be good. If you wanted it good and cheap, it wouldn’t be fast. If you wanted it good and fast, it wouldn’t be cheap.
Social media – a good, fast and cheap way to promote a small business – has now made that rule obsolete. Here’s why you can no longer afford not to go social:
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Feb. 29 Webinar: Unlocking the Secrets of Social Media for Attorneys
On Wednesday, Feb. 29, Stephen Fairley will present Unlocking the Secrets of Social Media for Attorneys, a one-hour complimentary webinar sponsored by Avvo beginning at 10 a.m. PT/1 p.m. ET.
Social media is no longer a fad. It's a fundamental shift in the way we communicate and it is quickly becoming a powerful and cost effective tool to market your law firm! Every time you turn on the television companies are asking you to "like them on Facebook" or "follow them on Twitter"—what does that mean and why should you do it?
We have all heard the startling statistics:
- Facebook recently announced they now have over 845 Million active users!
- LinkedIn adds another 1 Million users every 6 days!
- Over 200 Million people have set up a Twitter account!
- YouTube surpassed over 490 Million unique visitors per month!
As a law firm, should you “jump on the bandwagon” and get in before your competitors do or should you “wait and see” if social media really takes hold? If you wait, what will you miss and how do you know if it's right for you? What are the risks you need to be aware of? What about the ethical rules and regulations? How can you get started? Where do you begin? How much time, energy and money should we devote to social media? How do you measure a return on investment? What expectations should you have?
To register for this free Avvo webinar on Unlocking the Secrets of Social Media for Attorneys, click here.
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Great Post! Once again this only solidifies the need to implement Social Media in your online marketing campaign if you have not already. With our Social Media integration becoming a major factor when it comes to sharing content and building links, PR, and most importantly sharing content with potential clients. We have seen a great response with our content sharing as well as our overall presence online. I cannot say this enough. If you are a lawyer without social media in your arsenal, you NEED to include it, plain and simple. You'll see the results.