The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

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A couple of weeks ago, I blogged about a Hubspot study that showed LinkedIn is the best social media network for lead generation – 277 percent better than Facebook and Twitter. So are you using all the nifty LinkedIn marketing features as part of your law firm social media marketing strategy?

Here are some you should be leveraging to help generate leads:

LinkedIn Answers – a forum for people to ask and answer questions. Get involved here to build your credibility and to identify other industry influencers you can network with. See what people are asking to get ideas for your blog. 

LinkedIn Apps – LinkedIn has two legal apps – JDSupra’s Legal Updates and Martindale-Hubbell’s Lawyer Ratings – as well as Google Presentations and SlideShare presentations that allow you to share presentations, and a Blog Link that links your blog to your profile.

LinkedIn Subgroups – you may already be participating in LinkedIn Groups, but click on the “More” tab of your LinkedIn group and you’ll find subgroups. Great for building influence in your niche.

Skills & Expertise – the Skills tool allows you to search for LinkedIn members, companies or groups based on skill or expertise. 

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Stephen Fairley Guest Speaker at PILMMA Legal Marketing Boot Camp March 1 in San Francisco

At the Personal Injury Lawyers Marketing and Management Association (PILMMA) one-day boot camp, you will learn "How to Increase Your Caseload... Without Spending a Boat Load," from some of the sharpest legal marketers in the world. These are the very people (secret weapons, really), who have worked behind the scenes at all those successful firms that have been grabbing the big cases from you for years.

Now they'll disclose their entire Vault of Secrets to you...



One of PILMMA’s guest speakers is Stephen Fairley, legal marketing expert and CEO of The Rainmaker Institute. Stephen will share the secrets of Getting Your Law Firm to the Top of Google on Thursday, March 1 at the San Francisco session of the PILMMA one-day boot camp.

Registering is simple and takes less than 2 minutes. Simply click this link and learn how you can start snagging these big cases for yourself!